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The Tipping Point by Mind Map: The Tipping Point
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The Tipping Point


Contagiousness (Yawning)

Rise of Hush Puppies trend

New York Crime

The 3 Rules of Epidemics

Syphillis Epidemis (Baltimore)


spread by drugs

Darnell "Boss Man" McGee

1. Stickiness Factor

making contagious message memorable

2. Law of the Few

3. Power of Context

Stabbing of Kitty Genovese

The Law of the Few

6 Degrees of Separation


bring the world together, Paul Revere, word of mouth epidemic, 'night ride', William Dawes, Roger Horchow, knows many people


accumulates knowledge, Mark Alpert, provides help, part of word of mouth epidemics


those with skills to persuade, Tom Gau, Peter Jennings ABC, American Election, signals affection (charismatic), infects other with emotions

Social Epidemics

The Stickiness Factor

Sesame Street

made childrens television sticky, through small critical adjustments

Joan Gants Cooney, spread literacy epidemic

Blues Clues

stickiest tv show ever, repetition, literal, pauses for children's interaction

The Educational Virus

Gold Box Syndrome

Lester Wunderman, interactive advertising system, New node

Tetnus Shot Experiment

Howard Levanthal, knew which information to include for best results

Power of Context 1

Rise and Fall of New York City Crime

Crime Rate, Michael Massing, "The Blue Revolution," in New York Review of Books, November 19,1998,pp.32-34., 1990's, murders, dropped by 2/3s, serious felonies, 1/2d, 1980's, murders, 2,000+, serious felonies, 600,000, Epidemic, criminals, sensitive to circumstances/ conditions of enviroment

Broken Window Theory, Crime is Contagious, Criminologists: James Q. Wilson and George Kelling, Crime is Inevitable, Graffiti/ aggression/ public disorder, Tipping Point is physical enviromental aspect, George L. Kelling and Catherine M. Coles, Fixing Broken Windows (New York: Touchstone, 1996,p. 20.

The NY City Subway, Problems, Graffiti and Vandalism of Trains, Fare Beating, Public Intimidated, Solutions, David Gunn, Rebuilding of Subway (1984 - 1990), Painting Over Graffiti Systematically, Vandals soon get message, Stop repeatedly vandalising, Fare Beating Breakdown, Catch fare beaters and line up on platform, public humiliation, others witness, acts as deterant, Due to drop In Crime, Safer Enviroment, Public no longer intimidated

Bernie Goetz

shot at youths demanding his money, George P. Fletcher, A Crime of Self Defense (New York: Free Press, 1988)., reacted in this way due to his enviroment, previously mugged, his childhood, lived in rough/ run down area, Lillian Rubin, Quiet Rage: Bernie Goetz in a Time of Madness (New York: Farrar, Straus and Giroux, 1986)., did what others did not dare, sort of protest against crime

considered a hero in 1980's

Cheating in Tests

depends on enviroment, home, cheat, school, don't cheat, Hugh Hartshorne and Mark May, "Studies in the Organisation of Character," in H. Munsinger (ed.), Readings In Child Development (New York: Holt, Rinehart and Winstonm, 1971),pp. 190-197.

Prison University Experiment

sensitivity to enviroment, change behaviour, pacifists turn to disciplinarians, prisions 'nasty' places due to the enviroment

Philip Zimbardo

Craig Haney, Curtis Banks, and Philip Zimbardo, "Interpersonal Dynamics in a Simulated Prison," International Journal of Criminology and Penology (1973), no. I, p73.

Power of Context 2

The Magic Number 150

most efficient number of workers, strangers, divided

150+ = problem, harmony, order

YaYa Sisterhood

social epidemic, groups play critical role

Case Study 1

Airwalk shoes

Innovators, early adopters


Tackling Drug Problem (Baltimore)

clean needle van

HIV infected needles spread disease

Super-exchangers, make profit from wholesale, connectors, once educated they could help fix problem

Case Study 2


Micronesia, David Philips conducted studies, young males, to experience thrill, became contagious, wounded pride


childhood memories

to be considered cool

stickiness factor, 3 years to become addicted, dopamine, released by nicotine, makes it hard to quit

unsticky cigarettes

chipppers, not addicted

Bupropion - Zyban, increases dopamine, no desire to smoke


Georgia Sadler Campaign

diabetes and breast cancer awareness, familiar enviroment (salon), trusting relationship (hairdresser)