what is this project an answer for?
WHO has the need, and WHAT are the needs out in the world that this project will be the answer for.
type of organization, ngo's
geographically, USA, Spain
is it an expressed need
individuals or communities
what of my personal needs is this project an answer for
do meaningful work
feel that I help
who would be proud of you?
large group of individuals can come together under the cohesion of a unifying purpose while enhancing rather than swallowing the autonomy of each participating individual.
Good to great and the social sectors
Forces for Good: The Six Practices of HighImpact Nonprofits:, http://www.amazon.co.uk/s?ie=UTF8&tag=firefox-uk-21&index=blended&link%5Fcode=qs&field-keywords=The%20Six%20Practices%20of%20High-Impact%20Nonprofits&sourceid=Mozilla-search
Ben Jerrys Double Dip: How to Run a Values Led Business and Make Money Too, http://www.amazon.com/gp/product/0684838559/ref=wl_it_dp?ie=UTF8&coliid=I2F7BAC661Y52U&colid=LNOJDAPB072J
The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success -- and How You Can Too, http://www.amazon.com/gp/product/0787979074/ref=wl_it_dp?ie=UTF8&coliid=ISHRC3JJM9BL6&colid=LNOJDAPB072J
Marketing That Matters: 10 Practices to Profit Your Business and Change the World, http://www.amazon.com/gp/product/1576753832/ref=wl_it_dp?ie=UTF8&coliid=I2Y16PX9CU30KU&colid=LNOJDAPB072J
Values-Driven Business: How to Change the World, Make Money, and Have Fun, http://www.amazon.com/gp/product/1576753581/ref=wl_it_dp?ie=UTF8&coliid=I3HS8MY0ZXZBKU&colid=LNOJDAPB072J
Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor, http://www.amazon.com/gp/product/0517883708/ref=sip_pdp_dp_2
Elizabeth, http://www.fundacionvicenteferrer.org, http://www.kickstart.org/, http://www.worldstudio.org, http://www.architectureforhumanity.org, http://causeeffect.aigany.org/
Zulma, http://www.ashoka.org/, http://www.cittadellarte.it/, http://www.designfortheworld.org/, http://workworthdoing.com/, http://www.socialdesignsite.com/, http://www.artemisiafoundation.org/english_web/index.htm, http://www.yesweb.org/, http://ecotrustcan.org, http://www.iniciativajoven.org/gabinete.php, http://www.brucemaudesign.com/, http://www.teachamantofish.org.uk/index.php
clear target group or area of action
motivate or influence others
value based organizations
triple bottom line
donations, individuals, government, institutions, business entrepreneurs
ppp / conservation economy
What kind of difference?
possitive according to whom?
How do you know that you have success?
become carbon neutral, do a manual on carbon neutrality for companies that want to become carbon neutral
1. Advocate and serve.
2. Make markets work.
3. Inspire evangelists.
4. Nurture nonprofit networks.
5. Master the art of adaptation.
6. Share leadership.