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Rocket clouds
City by Mind Map: City

1. New Office

1.1. Ask

1.1.1. personal info sheet (use for targeted gifts)

1.1.2. sister/partner co.

1.1.3. reference story

1.2. Educate

1.2.1. business referral

1.2.2. marketing program

1.2.2.1. current snapshot

1.2.2.1.1. current business is best asset

1.2.2.1.2. How many times contact with clients?

1.2.2.1.3. Lifetime Value of Client?

1.2.2.2. accessorize/add value

1.2.2.3. remarket current list

1.2.2.4. ask

1.2.3. cash reward

1.3. Handoffs

1.3.1. water placement

1.3.2. in office script

1.3.3. brochure

1.3.4. email template

1.3.5. hand letter

1.4. Reward for office

1.4.1. referral

1.4.1.1. thank you email

1.4.2. sign up

1.4.2.1. thank you letter

1.4.2.1.1. CASH

1.4.2.2. company recognition on website

1.4.3. long term client(>1yr)

1.4.3.1. thank you letter

1.4.3.1.1. how improve client perception of office

1.5. Incentive for client

1.5.1. FREE 3 Months

1.5.2. FREE upgrade (gallons,usage)

1.5.3. discount accessories

1.5.4. Cross Promotion (discounts for other offices)

1.6. Follow Up

1.6.1. Immediate

1.6.1.1. thank you letter

1.6.1.2. thank you call

1.6.2. first delivery

1.6.2.1. progress call

1.6.3. monthly

1.6.3.1. # of referrals

1.6.3.1.1. thank you

1.6.3.1.2. how improve

1.6.3.2. # of sign ups

1.6.3.2.1. thank you

1.6.4. quarterly

1.6.4.1. # of touches

1.6.4.2. Ask

1.6.4.2.1. report card

1.6.4.2.2. compliment

1.6.4.2.3. leading question

2. Online

2.1. website

2.1.1. sign up page

2.1.2. delivery map

2.1.3. SEO page

2.1.4. ambassador video

2.1.5. brand video

2.2. media

2.2.1. radio

2.2.2. television

2.2.3. film

2.3. social media

2.3.1. google

2.3.1.1. reader

2.3.1.1.1. content

2.3.1.2. analytics

2.3.2. facebook

2.3.3. twitter

2.3.4. youtube

2.3.5. myspace

2.3.6. hubpages

2.3.7. friendfeed

3. Offline

3.1. Top 6 List

3.1.1. Top 5 List

3.2. events

3.2.1. charity

3.2.2. sports

3.2.3. networking

3.3. media

3.3.1. New node

4. FREE CLIENT

4.1. educate

4.1.1. explain free delivery and following monthly charges beginning in 3 months

4.1.2. marketing money goes to charity and product quality, live off of referrals

4.1.3. explain handoffs/intro packet

4.1.4. walk through the email template

4.1.5. explain rewards and incentives

4.2. ask

4.2.1. reference story

4.2.2. ask for 5 names and numbers

4.2.3. social media contact info

4.3. handoffs

4.3.1. offline

4.3.1.1. intro packet

4.3.1.1.1. brochure

4.3.1.1.2. coupons/promo cards

4.3.1.1.3. affiliate coupons/handoffs

4.3.1.1.4. water placement

4.3.1.2. bottles

4.3.1.3. schwag

4.3.2. online

4.3.2.1. send email

4.3.2.1.1. email template for fwd

4.3.2.1.2. social media

4.3.2.2. friend request

4.4. reward for member

4.4.1. referral

4.4.1.1. thank you email

4.4.1.1.1. Entered into monthly drawing

4.4.2. sign up

4.4.2.1. thank you letter

4.4.2.1.1. most sign ups you pick charity of the month

4.4.2.1.2. entered into monthly drawing

4.4.2.1.3. CASH

4.4.2.2. name recognition on website

4.5. Incentive for client

4.5.1. FREE 2 Months

4.5.2. Discount on Membership

4.5.3. FREE upgrade (gallons,usage)

4.5.4. discount accessories

4.5.5. Cross Promotion (discounts for other offices)

4.6. Follow Up

4.6.1. Immediate

4.6.1.1. thank you letter

4.6.1.1.1. thank you call

4.6.2. first delivery

4.6.2.1. progress call

4.6.2.1.1. congrats

4.6.3. bi-weekly

4.6.3.1. newsletter

4.6.3.1.1. lifestyle

4.6.3.1.2. charity

4.6.3.1.3. latest events

4.6.3.1.4. youtube videos

4.6.3.1.5. social sites

4.6.3.1.6. blog

4.6.4. monthly

4.6.4.1. thank you call

4.6.4.1.1. problems and praises

4.6.5. 2.5 month mark

4.6.5.1. service charge reminder

4.6.5.1.1. NEW CLIENT

5. NEW CLIENT

5.1. Follow Up

5.1.1. Immediate

5.1.1.1. thank you letter

5.1.1.1.1. thank you call

5.1.2. bi-weekly

5.1.2.1. newsletter

5.1.2.1.1. lifestyle

5.1.2.1.2. charity

5.1.2.1.3. latest events

5.1.2.1.4. youtube videos

5.1.2.1.5. social sites

5.1.2.1.6. blog

5.1.3. monthly

5.1.3.1. thank you email

5.1.4. quarterly

5.1.4.1. thank you call

5.1.4.1.1. charity donations/info

5.1.4.1.2. Ask