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City by Mind Map: City
5.0 stars - 1 reviews range from 0 to 5

City

New Office

Ask

personal info sheet (use for targeted gifts)

sister/partner co.

reference story

Educate

business referral

marketing program, current snapshot, current business is best asset, How many times contact with clients?, Lifetime Value of Client?, accessorize/add value, remarket current list, ask

cash reward

Handoffs

water placement

in office script

brochure

email template

hand letter

Reward for office

referral, thank you email

sign up, thank you letter, CASH, company recognition on website

long term client(>1yr), thank you letter, how improve client perception of office

Incentive for client

FREE 3 Months

FREE upgrade (gallons,usage)

discount accessories

Cross Promotion (discounts for other offices)

Follow Up

Immediate, thank you letter, thank you call

first delivery, progress call

monthly, # of referrals, thank you, how improve, # of sign ups, thank you

quarterly, # of touches, Ask, report card, compliment, leading question

Online

website

sign up page

delivery map

SEO page

ambassador video

brand video

media

radio

television

film

social media

google, reader, content, analytics

facebook

twitter

youtube

myspace

hubpages

friendfeed

Offline

Top 6 List

Top 5 List

events

charity

sports

networking

media

New node

FREE CLIENT

educate

explain free delivery and following monthly charges beginning in 3 months

marketing money goes to charity and product quality, live off of referrals

explain handoffs/intro packet

walk through the email template

explain rewards and incentives

ask

reference story

ask for 5 names and numbers

social media contact info

handoffs

offline, intro packet, brochure, coupons/promo cards, affiliate coupons/handoffs, water placement, bottles, schwag

online, send email, email template for fwd, social media, follow us here, social shout out, banners, ads, coupons, friend request

reward for member

referral, thank you email, Entered into monthly drawing, event admissions, sporting events, concerts, affiliate promotions, vacations, merchandise, schwag

sign up, thank you letter, most sign ups you pick charity of the month, entered into monthly drawing, CASH, name recognition on website

Incentive for client

FREE 2 Months

Discount on Membership

FREE upgrade (gallons,usage)

discount accessories

Cross Promotion (discounts for other offices)

Follow Up

Immediate, thank you letter, thank you call, delivery procedures

first delivery, progress call, congrats

bi-weekly, newsletter, lifestyle, charity, latest events, youtube videos, social sites, blog

monthly, thank you call, problems and praises

2.5 month mark, service charge reminder, NEW CLIENT, Follow Up, Immediate, thank you letter, thank you call, welcome to the family, choose chairty, send certificate of support/charity schwag, bi-weekly, newsletter, lifestyle, charity, latest events, youtube videos, social sites, blog, monthly, thank you email, quarterly, thank you call, charity donations/info, Ask, MEND report card, compliment, leading question

NEW CLIENT

Follow Up

Immediate, thank you letter, thank you call, welcome to the family, choose chairty, send certificate of support/charity schwag

bi-weekly, newsletter, lifestyle, charity, latest events, youtube videos, social sites, blog

monthly, thank you email

quarterly, thank you call, charity donations/info, Ask, MEND report card, compliment, leading question