Giving them information for something. The business is trying to gather data.
lets the purchaser know that there order has gone through
the web is: 1. Huge ability to be a mass media asset 2. Personal contact, customization
leads to customer based strategies. Customize what the business offers!
Most companies focus on rofit comes from popular items. Profit on the long tail (less popular items) is larger than the head or popular products
Buyers, Amazon.ca, New node
Cost of acquisition is the cost of getting someone to you site. (awarness and exploration costs)
How much is it going to take to convert a browser to a buyer. (Familiarity costs)
How do I retain customers. WISH LIST
Spider, Crawler, Robot
Index or Database
People go out and find the information, not a crawler or spider
Long Tail Keywords
SEOBook Keyword Tools
Googles Dos and Don'ts
Bigger companies buying smaller ones with a following, and putting their trusted brand name on the site
Not selling anything on your site, but you are affiliated marketing, and if someone buys it you make a commision
online word of mouth
Giving the company permission to send you and email.
Figure 4 10
CPM ads (cost per Thousand views or impressions) CPC ads (cost Per Click, actually have to click on your ad) CPT ads (cost per Transaction, only pay if you sell something)
provides more custom options