Chapter 3: Marketing on the Web
da bill clinton
1. Search Engine Strategies
1.1. Search Engines
1.1.1. Spider, Crawler, Robot
1.1.2. Index or Database
1.1.3. Search Front-End
1.2. Web Directores
1.3. SEO for Keywords
1.3.1. Long Tail Keywords
1.3.2. HitTailling Demo
1.3.3. SEO digger
1.3.4. SEOBook Keyword Tools
1.3.5. Googles Dos and Don'ts
1.4. Paid Inclusion
1.5. Blogs, Social Media Sites, Forums
1.6. Website domain names
2. branding Strategies
2.1. Leveraging & Consolidation
2.2. Affiliate Marketing
2.2.1. Linkshare.com
2.2.2. Commision junction
2.3. Viral Marketing
3. Email and CRM Strategies
3.1. Permission Marketing
3.2. Content And Advertising
3.2.1. Articulate
3.3. Outsourcing Processing
3.4. eCRM Solutions
4. Advertising Strategies
4.1. Banner Ads
4.1.1. AdDesigner.com
4.1.2. BannerTips.com
4.2. Pop-up Ads
4.3. Activity Ads
4.4. Interstitial Ads
4.4.1. Audio
4.4.2. Video
4.5. Site Sponsorships
4.6. Problems- Measuring Effectiveness
4.6.1. Page Visit
4.6.2. Page Views
4.6.3. Ad Views
4.6.4. Impression
4.6.5. Click-through
4.6.6. Purchase
5. 7 pages Every Website Should Have
5.1. Contact Us
5.2. Testimonials
5.3. Privacy policy
5.4. FAQ
5.5. A "gimme" Page
5.6. About Us
5.7. Confirmation
6. Web Marketing
6.1. Product based Strategies
6.1.1. Staples.ca
6.1.2. NCIX.com
6.2. Customer Based Strategies
6.2.1. BMO.com
6.2.2. Okanagan College
6.3. Trust and Media Selection
6.4. Market Segmentation
6.4.1. Dell.ca
6.5. The long Tail
7. Customer Behavior
7.1. Segmentation
7.1.1. Browsers
7.1.2. Shoppers
7.1.2.1. Cendirect.com
7.1.3. Buyers
7.1.3.1. Amazon.ca
7.1.3.1.1. New node
7.2. Relationship Marketing
7.2.1. Awareness
7.2.2. Exploratoin
7.2.3. Familiarity
7.2.4. Commitment
7.2.5. Separation