P1: Only the market leader should consider playing defense
P2: The best defense strategy is the courage to attack yourself.
P3: Strong competitive moves should always be blocked.
P1: The main consideration is the strength of the leader's position.
P2: Find the weakness in the leader's strength and attack at that point.
P3: Launch the attack on as narrow a front as possible.
P1: A good flanking move must be made into a uncontested area.
P2: Tactical surprise ought to be an important element of the plan.
P3: The pursuit is just as critical as the attack itself.
P1: Find a segment of the market small enough to defend.
P2: No matter how successful you become, never act like the leader.
P3: Be prepared to bug out at a moment's notice.