Strategic Squares
by Tim Rueb
1. Offensive Marketing
1.1. P1: The main consideration is the strength of the leader's position.
1.2. P2: Find the weakness in the leader's strength and attack at that point.
1.3. P3: Launch the attack on as narrow a front as possible.
2. Guerrilla Marketing
2.1. P1: Find a segment of the market small enough to defend.
2.2. P2: No matter how successful you become, never act like the leader.
2.3. P3: Be prepared to bug out at a moment's notice.
3. Defensive Marketing
3.1. P1: Only the market leader should consider playing defense
3.2. P2: The best defense strategy is the courage to attack yourself.
3.3. P3: Strong competitive moves should always be blocked.
4. Flanking Marketing
4.1. P1: A good flanking move must be made into a uncontested area.
4.2. P2: Tactical surprise ought to be an important element of the plan.
4.3. P3: The pursuit is just as critical as the attack itself.
