1. Exploitation
2. Involving Communication Plan
2.1. Target populations
2.1.1. Direct users (potential entrepreneurs)
2.1.1.1. Graduating students
2.1.1.2. Unemployed
2.1.1.3. Proactive employees
2.1.1.4. Unemployement-threatened employees
2.1.1.5. Family Business members
2.1.2. Intermediate promoters
2.1.2.1. Project Partners
2.1.2.2. Silent Partners
2.1.2.2.1. CPV
2.1.2.2.2. CNA
2.1.2.2.3. API
2.1.2.3. Institutions
2.1.2.3.1. University
2.1.2.3.2. Schools
2.1.2.3.3. Chambers
2.1.2.3.4. Public Bodies
2.1.2.4. Quasi-institutions
2.1.2.4.1. trade associations
2.1.2.4.2. training and innovation centers
2.1.2.5. Private Sector Operators
2.1.2.5.1. Banks
2.1.2.5.2. Merger & Acquisitions
2.1.2.5.3. SME Market places
2.1.2.5.4. Training and Consultancy firms
2.1.2.5.5. Micro and SMEs
2.1.2.5.6. Business Angels - EBAN
2.1.2.5.7. Atletica Vicentina
2.2. Media
2.2.1. Paper strategy (WP6)
2.2.1.1. Target search
2.2.2. Electronic strategy (WP6)
2.2.2.1. Target attraction
2.2.2.1.1. Search Engine Optimization (SEO)
2.2.2.1.2. Pay Per Click (PPC) Campaigns
2.2.2.2. Tutorial (Screencast)
2.3. Message
2.3.1. Information (cold)
2.3.2. Involving Communication (quite warm)
2.3.3. Motivation (Opportunity fetching)