Generation X

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Generation X by Mind Map: Generation X

1. Who are them?

1.1. Born between 1960 and 1984

1.2. Hard to understand for Baby boomers

1.3. A rebel generation

1.3.1. Raised during the Cold War

2. Gen-X as a customer

2.1. Influenced by the boom of consumism

2.1.1. Importance of brands

2.2. Bluffing their success

2.2.1. High profile lifestyle

2.3. Shoppers of both digital and traditional chan.

3. How are they different?

3.1. Interest on IT

3.1.1. Computers, videogames, internet

3.2. Entrepreneurial spirit

3.2.1. 4/5 of the new companies

3.3. Appreciate the value of family

3.4. Practice a religion

4. Gen-X at work

4.1. Skeptical about employers

4.1.1. Tendency for changing jobs

4.2. Climb to managerial positions quickly

4.2.1. 30-40 years old

4.3. Pursue graduate studies (MBA)

4.3.1. Key to generate loyalty

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