1. MindMeister
1.1. Market-leading online mind mapping and brainstorming solution
1.2. Launched in 2007
1.3. Over 2 million users today
1.4. Features
1.4.1. Real-time brainstorming sessions
1.4.2. History View
1.4.3. Presentation Mode
1.5. Mobile access
1.5.1. iOS
1.5.1.1. iPad
1.5.1.2. iPhone
1.5.2. Android Tablet & Phone
1.6. More
1.6.1. Available in Google Drive / Apps / box.net / ...
1.6.2. >100.000 Public Maps
1.6.3. Many Add-on Tools
2. Advantages
2.1. Technical
2.1.1. Real-Time Collaboration
2.1.2. Access anywhere, anytime
2.1.3. No client - browser is client
2.1.4. Cloud-storage of maps
2.1.4.1. All user data backed up
2.1.5. Easily integrate web sources
2.1.5.1. Dropbox
2.1.5.2. Google Drive
2.1.5.3. Wikipedia
2.1.6. Login via Google, Facebook, Twitter
2.1.7. One product
2.1.7.1. No rollout / updating
2.1.8. Secure
2.1.8.1. encrypted communication
2.2. -
2.3. Business
2.3.1. Win-Win
2.3.1.1. Website = Sales team
2.3.1.1.1. Lower price
2.3.1.2. Low Cost of Goods
2.3.1.2.1. Lower price
2.3.1.3. Subscription model
2.3.1.3.1. Pay as you go
2.3.1.3.2. No upfront investment
2.3.1.4. Fast update cycles
2.3.1.4.1. Frequent new features
2.3.1.4.2. Instant bug fixes
2.3.1.5. Email access to customers
2.3.1.5.1. Always informed
2.3.2. More competitive
2.3.2.1. Increased productivity through collaboration
2.3.2.2. Low cost, high quality software
2.3.2.3. Fast start
2.4. No old versions around
3. Obstacles
3.1. Technical
3.1.1. Requires Internet connection
3.1.2. Reliance on browser vendors
3.1.3. Technical limitations
3.1.3.1. OS integration
3.1.3.2. Offline usage
3.1.3.3. Graphics (up to 2011)
3.2. Business
3.2.1. Privacy concerns
3.2.1.1. PRISM / NSA disaster
3.2.2. Insufficient understanding of Cloud
3.2.3. Company IT policies
3.2.4. Compliance with legal issues
3.2.5. Fast-paced marketplace