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Product by Mind Map: Product

1. Website

2. App

3. Legal

3.1. Company policies

3.2. Insurance policies

3.3. Terms of agreement

4. Profits/Revenue Streams

4.1. Transaction fee

4.1.1. 10% of Item Price

4.2. Membership fee

4.2.1. 4.99$/month

4.3. Advertising

4.3.1. Other Companies advertise on our App

4.4. Insurance fee

4.4.1. 10% of Item price

5. Promotion

5.1. Campaigns

5.1.1. Drip Campaigns

5.1.2. Email Campaigns

5.2. Social Media

5.3. Landing Page

5.4. Start-up conventions (e.g. Startup Chile´)

6. Infrastructure

6.1. Internet

6.2. Office and equipment

6.3. Staff

6.3.1. Service hotline

6.3.2. Developers

6.3.2.1. App

6.3.2.2. Website

6.4. Company Bank account

7. Fulfillment

7.1. Accounting

7.1.1. Billing proccess

7.1.1.1. User

7.1.1.1.1. pays upfront via Credit card or PayPal

7.1.1.2. Owner

7.1.1.2.1. receives money from us after return of item

7.1.1.3. We

7.1.1.3.1. receive payment from user and pay owner after item return via transaction or paypal

7.2. Quality

7.2.1. Before Use, Owner and User test item when exchanging and confirm its functionality on the APP

7.2.2. After use, Owner has to confirm it works

7.3. Insurance

7.3.1. If the Item breaks after confirmation of User and Owner then our insurance takes care of it

7.3.2. having corporate insurance; % will be included in transaction fee

8. HR

8.1. permanent

8.1.1. Developer

8.1.1.1. Website

8.1.1.2. App

8.1.1.3. Maintenance

8.1.1.3.1. Updates

8.1.2. Founders

8.1.2.1. MGMT

8.1.2.1.1. Marketing

8.1.2.1.2. Finance

8.1.2.1.3. Sales

8.1.2.1.4. Cust. Service

8.1.3. Customer Service Employee (1 Person + CEOs)

8.1.4. Social Media Manager

8.1.4.1. Facebook, Twitter, Instagram

8.1.4.2. Content MGMT

8.2. temporary

8.2.1. Legal for contracts and policies

8.2.2. working students / interns

8.2.2.1. general administrative things and support

9. Finance

9.1. Bank loan

9.2. Investors

9.3. Costs for running the business (except HR)

10. Stakeholders

10.1. Clients

10.1.1. Users

10.1.2. Owners

10.2. Investors

10.3. Employees

10.4. Insurance company

10.5. Legal advisories

11. Markets

11.1. Santiago de Chile

11.1.1. Renting

11.1.2. Logistics

12. Clients

12.1. Users

12.1.1. want to rent items to save money and storage

12.1.2. temporary use

12.1.3. security

12.1.3.1. Payment

12.1.3.2. functionality

12.1.3.3. item exchange

12.2. Owerns

12.2.1. want to make money by offering items

12.2.2. security

12.2.2.1. functionality

12.2.2.2. was used properly (clean etc)

12.2.2.3. payment

13. Competitors

13.1. direct

13.1.1. homecenter.cl

13.1.2. internet shops

13.2. indirect

13.2.1. second-hand store

13.2.2. any applience store

13.2.3. Internet shops

14. Competitive Advantage

14.1. community

14.2. brand

15. Resources

15.1. Cloud services

15.1.1. Google Wallet

15.1.2. PayPal

15.1.3. Website/App

15.2. Expertise

15.2.1. Insurance company

15.2.2. Legal advisory