1. Website
2. App
3. Legal
3.1. Company policies
3.2. Insurance policies
3.3. Terms of agreement
4. Profits/Revenue Streams
4.1. Transaction fee
4.1.1. 10% of Item Price
4.2. Membership fee
4.2.1. 4.99$/month
4.3. Advertising
4.3.1. Other Companies advertise on our App
4.4. Insurance fee
4.4.1. 10% of Item price
5. Promotion
5.1. Campaigns
5.1.1. Drip Campaigns
5.1.2. Email Campaigns
5.2. Social Media
5.3. Landing Page
5.4. Start-up conventions (e.g. Startup Chile´)
6. Infrastructure
6.1. Internet
6.2. Office and equipment
6.3. Staff
6.3.1. Service hotline
6.3.2. Developers
6.3.2.1. App
6.3.2.2. Website
6.4. Company Bank account
7. Fulfillment
7.1. Accounting
7.1.1. Billing proccess
7.1.1.1. User
7.1.1.1.1. pays upfront via Credit card or PayPal
7.1.1.2. Owner
7.1.1.2.1. receives money from us after return of item
7.1.1.3. We
7.1.1.3.1. receive payment from user and pay owner after item return via transaction or paypal
7.2. Quality
7.2.1. Before Use, Owner and User test item when exchanging and confirm its functionality on the APP
7.2.2. After use, Owner has to confirm it works
7.3. Insurance
7.3.1. If the Item breaks after confirmation of User and Owner then our insurance takes care of it
7.3.2. having corporate insurance; % will be included in transaction fee
8. HR
8.1. permanent
8.1.1. Developer
8.1.1.1. Website
8.1.1.2. App
8.1.1.3. Maintenance
8.1.1.3.1. Updates
8.1.2. Founders
8.1.2.1. MGMT
8.1.2.1.1. Marketing
8.1.2.1.2. Finance
8.1.2.1.3. Sales
8.1.2.1.4. Cust. Service
8.1.3. Customer Service Employee (1 Person + CEOs)
8.1.4. Social Media Manager
8.1.4.1. Facebook, Twitter, Instagram
8.1.4.2. Content MGMT
8.2. temporary
8.2.1. Legal for contracts and policies
8.2.2. working students / interns
8.2.2.1. general administrative things and support
9. Finance
9.1. Bank loan
9.2. Investors
9.3. Costs for running the business (except HR)
10. Stakeholders
10.1. Clients
10.1.1. Users
10.1.2. Owners
10.2. Investors
10.3. Employees
10.4. Insurance company
10.5. Legal advisories
11. Markets
11.1. Santiago de Chile
11.1.1. Renting
11.1.2. Logistics
12. Clients
12.1. Users
12.1.1. want to rent items to save money and storage
12.1.2. temporary use
12.1.3. security
12.1.3.1. Payment
12.1.3.2. functionality
12.1.3.3. item exchange
12.2. Owerns
12.2.1. want to make money by offering items
12.2.2. security
12.2.2.1. functionality
12.2.2.2. was used properly (clean etc)
12.2.2.3. payment
13. Competitors
13.1. direct
13.1.1. homecenter.cl
13.1.2. internet shops
13.2. indirect
13.2.1. second-hand store
13.2.2. any applience store
13.2.3. Internet shops
14. Competitive Advantage
14.1. community
14.2. brand
15. Resources
15.1. Cloud services
15.1.1. Google Wallet
15.1.2. PayPal
15.1.3. Website/App
15.2. Expertise
15.2.1. Insurance company
15.2.2. Legal advisory