1.1. M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in. The emerging technology behind m-commerce, which is based on the Wireless Application Protocol (WAP), has made far greater strides in Europe, where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States.
2. Benefit
2.1. Personal touch – Push notifications
2.2. Instant contact – One-step calling
2.3. Complete Access
2.4. Location Tracking – The must-have advantage to triple conversions
2.5. Payments
2.6. Promotional Mediums – Omni-channel experience is the new trend
2.7. The future – Investments towards bettering customer experience
3. History
3.1. 1. Merita Bank launched in 1997 the first phone-based banking service
3.2. 2. in 1998, the first digital content that could be downloaded to mobile phones was made available
3.3. 3. Two commercial platforms for m-commerce were set up in 1999, There is Japan and Philipphines
3.4. 4. In 2008 already 9 million US mobile subscribers claimed to have used the mobile web to pay for products or services
3.5. 5. 2011 m-commerce had increased by 173% in comparison to the previous year.
3.6. 6. Now, we can enjoy the speed and security systems that have been updated from the previous
