Hardcore Apparel

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Hardcore Apparel by Mind Map: Hardcore Apparel

1. Mission / Foundation Principles

1.1. Creation and manufacture of the world's best sports socks - one off or subscription platform

1.2. That fresh feeling with every pair

1.3. Maintaining foot health, increasing performance

1.4. Ultimate Feel, Maximum Performance

1.5. Ahead of the gym fashion curve

1.5.1. Community based interaction

1.5.1.1. Customers

1.5.1.2. Ambassadours

1.6. The creation of a personal journey for the customer - keeping pace with the personal zeitgeist

1.7. First to provide a crossover from sports to music - hardcore in both cases.

1.8. VISION

1.8.1. DESIGN, ETHOS, PERFORMANCE

1.9. Charitable angle - socks to 3rd world??? / promotion of health & fitness - link to existing charity??

1.10. What simple problem are we trying to solve?

1.10.1. The convenience of not having to buy gym socks

1.10.2. The convenience of forgetting about gym socks

1.10.3. Tough, stylish, replace shoes in the gym

2. Marketing Plan

2.1. Social media campaign

2.1.1. YouTube

2.1.2. Instagram

2.1.3. Facebook

2.1.4. Snapchat

2.1.5. Blog

2.1.5.1. Topics

2.2. Brand Ambassadours

2.2.1. Sports

2.2.1.1. Slaven Bilic

2.2.1.2. Mirko Filipovic

2.2.1.3. David Haye

2.2.2. Music

2.2.2.1. John Joseph - Cromags

2.2.2.2. Henry Rollins

2.2.2.3. Punk

2.2.3. Vegan

2.3. Marketing Channels

2.3.1. Subscription

2.3.2. Web

2.3.3. Health professionals

2.3.4. Gyms

2.3.4.1. Independent gyms

2.3.4.2. Crossfit boxes

2.3.5. Events marketing

2.3.5.1. crossfit

2.3.5.2. toughmudder

2.4. Focus on personality - not on the apparel directly

2.4.1. Beautiful, full size, grimy imagery

2.4.1.1. Gym

2.4.1.2. Punk

2.4.1.3. Defective World

2.5. Samples to bloggers / people of influence

3. Business Development Plan

4. USPs

4.1. Material

4.1.1. Compression technology

4.1.2. Wicking properties

4.1.2.1. Anti-microbial

4.1.2.2. Anti-blister

4.1.3. Sports relevant

4.1.3.1. Performance enhancing

4.1.3.1.1. Grip

4.1.3.1.2. Cushioning / support

4.1.4. Ultimate for performance & comfort

4.1.5. Vegan

4.1.5.1. Advanced synthetic material

4.1.5.2. Eco-friendly

4.1.6. Patented Hold-up technology

4.2. Design

4.2.1. Striking signature designs

4.2.1.1. Topical / event driven

4.2.1.2. Customised preference list

4.2.2. Event relevant

4.2.3. Sports relevant

4.2.3.1. Cushioning

4.2.3.1.1. Anti-scrape technology - extra padding on chin?

4.2.3.2. Grip

4.2.3.3. Length

4.2.4. Punk / Straight Edge

4.2.5. Symbolic - eg X

4.3. Health benefits

4.3.1. Antibacterial

4.3.1.1. Silver Lining?

4.4. Subscription service

4.4.1. Option to order 1, 2 or more pairs on monthly sub

4.4.2. Always fresh & inspiring

4.4.3. Regular update of sports look

4.4.4. That great feeling of new socks every month

4.5. DO WE NEED A HALLMARK DESIGN FEATURE?

5. Competition

5.1. Reebok

5.2. 2XU

5.3. Zensah

5.4. Sock Fancy

5.5. Socksinabox

5.6. London Sock Company

6. Target Market

6.1. Functional training / gym

6.2. Snow

6.3. Skate

6.4. Running

6.5. Hiking

6.6. Skate / Punk / alternative / hardcore /.straight Edge crossover with sports

6.7. MMA / Boxing

6.8. Gym apparel outside the gym

7. Inspiration

7.1. Goat Tape

7.2. Beardbrand

7.3. The Five Minute Journal

7.4. Meundies.com

7.5. Dollar Shave Club

7.6. London Sock Company

7.7. Grenade

7.8. Maker's Row

7.9. Lululemon

7.10. Gumball Poodle

7.11. Soxy

7.12. Stance

7.13. Happy socks

7.14. Heat Holders

7.15. Sensoria Fitness

7.16. Bombas

7.17. Pedestal socks

7.18. Skinners socks

7.19. Bear Grips

7.20. W.O.D.Welder

7.21. Mudgear

7.22. Productivity Planner

7.23. Grenadier Grips

7.24. Desire Brand

7.25. Gym Shark

8. Research

8.1. The subscription economy

8.1.1. https://www.entrepreneur.com/article/225802

8.1.2. http://www.the-future-of-commerce.com/2016/07/27/subscription-models/

8.1.3. http://hbswk.hbs.edu/item/whats-the-future-of-the-subscription-model

8.1.4. https://hbr.org/2016/07/subscription-business-models-are-great-for-some-businesses-and-terrible-for-others

8.2. Fashion zeitgeist

8.2.1. To be determined by the community

8.3. Punk / Straight Edge / Youth Crew

8.4. Crossover between Music & Sports

8.4.1. https://en.wikipedia.org/wiki/Straight_edge

8.5. Ankle specialists

8.5.1. London Foot and Ankle Surgery

9. Supply Chain

9.1. Manufacture

9.1.1. The Sock Mine

9.1.2. Samson Hoisery

9.1.3. Happy Feet Sock Company

9.1.4. Exceptio

9.1.5. Zagreb connections?

9.2. Prototype Cost

9.3. Design

9.3.1. Etsy.com?

9.4. Funding

9.4.1. Kickstarter

9.5. Shipping

9.5.1. Shipwire

9.6. Trademark Research

10. Names

10.1. Punk Dogz / Dogs

10.2. Defective World / Defektive World / Defektive Inc

10.3. Boot Filla

10.4. Battle Socks

10.5. Battle Fatigues

10.6. Foot Fatigues

10.6.1. USPs

10.6.1.1. Design

10.6.1.1.1. Battle fatigue / camo

10.6.1.1.2. LOGO -

10.6.1.1.3. Long / hidden

10.6.1.2. Reinforced chin protector

10.6.1.3. Strengthened soul

10.6.1.3.1. d3o?

10.6.1.4. Antibacterial

10.6.1.5. Fresh delivery every month / quarter

10.6.1.6. Patented ankle support

10.6.1.7. FOCUS ON JOINT PROTECTION

10.6.2. BRAND

10.6.2.1. Mission Statement

10.6.3. Products

10.6.3.1. Socks

10.6.3.2. Wrist guards

10.6.3.3. Back support

10.6.3.4. Shoulder bracing

10.6.4. Body Fatigues

10.7. HOW TO EXCEL???

10.7.1. Design

10.7.2. Quality

10.7.3. Delivery

10.7.4. Follow up

10.8. Food-Soldiers

11. New Topic