STP Process
by Fireside Inc.
![Mind Map: STP Process](https://www.mindmeister.com/image/xlarge/881719798/mind-map-stp-process.png)
1. Segmentation
1.1. Define Markets
1.1.1. Define Overall Market
1.1.2. Create Sub Markets
1.1.3. Create Product Markets (Product/Market Grid)
1.2. Create Market Segments
1.2.1. Choose segmentation bases
1.2.2. Evaluate Validity
2. Targeting
2.1. Select Target Markets
2.1.1. Construct Profiles
2.1.2. Evaluate Attractiveness
2.1.3. Create Product/Segment Grid