Ch. 10: Organizing for International Marketing
by Mark A Sutton
1. 5 basic organizational structures:
1.1. Customer
1.2. Function
1.3. Location
1.4. Product
1.5. Combination
2. How to implement organizational structures
2.1. Built-in export department
2.1.1. 1st phase of evolutionary process
2.1.2. no export dept. exists
2.2. Export department
2.2.1. can manage international sales up to 10-15% of total sales
2.3. International division
2.3.1. structure with international division in top level of organization
2.4. International headquarters company
2.4.1. international division is a separate company
2.5. Transnational company
2.5.1. considers no one country a domestic market