1. Microeconomic Factors
1.1. Customers
1.2. Suppliers
1.3. Equilibrium price
1.3.1. Demand
1.3.2. Supply
1.3.3. Competition
1.3.3.1. Perfect
1.3.3.2. Imperfect
1.3.3.3. Monopoly
1.3.3.4. Oligopoly
1.3.3.5. Monopolistic competition
1.4. Competitors
1.5. Interest groups
2. The Business Environment
2.1. The changing environment
2.1.1. Globalisation
2.1.2. Science and technology
2.1.3. Customer values and behaviors
2.1.4. Business practices
2.2. Health & Safety
2.2.1. Consumer Protection
2.3. The political and legal environment
2.3.1. Legal
2.3.1.1. General Legal Framework
2.3.1.2. Criminal Law
2.3.1.3. Company Law
2.3.1.4. Health & Security
2.3.1.5. Tax Law
2.3.2. Political
2.3.2.1. Demand
2.3.2.2. Emerging industries
2.3.2.3. Competition
2.4. Competitive advantage
2.4.1. Porter's five force models
2.4.1.1. barriers to entry
2.4.1.2. substitute products
2.4.1.3. competitive rivalry
2.4.1.4. the bargaining power of customers
2.4.1.5. the bargaining power of suppliers
3. The Macroeconomic Environment
3.1. The business cycle
3.1.1. Recession
3.1.2. Depression
3.1.3. Recovery
3.1.4. Boom
3.2. Inflation
3.2.1. Causes
3.2.1.1. Demand pull factors
3.2.1.2. Cost push factors
3.2.1.3. Import cost factors
3.2.1.4. Expectations
3.2.1.5. Excessive growth in the money supply
3.2.2. Consequences
3.2.2.1. Redistribution of income and wealth
3.2.2.2. Uncertainty of money value
3.2.2.3. Harmful to economic growth
3.3. Unemployment
3.3.1. Economic growth
3.3.1.1. Fiscal policy