1. Problems
1.1. Bad Standardized Test Scores
1.2. Increase in Remedial Classes
1.3. Poor Performance in College
1.4. Discouraged Students: Drop Outs
1.5. Frustrated Professors
1.6. Lowering University Standards
2. Causes
2.1. Learning Methods
2.2. Ineffective Assessments
2.3. Coursework Not Challenging Enough
2.4. Lack of Communication w/ Guidance Counselors
2.5. Important Info Not Getting To Students Soon Enough
2.6. Initiatives Put In Place and Reactions To Them May Have More To Do With Politics Than Effectiveness and Results
3. Solutions In Place So Far
3.1. Initiatives Targeting Parents
3.2. Initiatives Targeting Schools
3.3. For Students
3.3.1. Tutoring
3.3.2. College Prep Schools
3.3.3. College Courses in HS
4. New node
5. Idea
5.1. Providing Academic support
5.1.1. Sample Tests/Assessments
5.1.2. Online Tutorials
5.1.3. Educational Games/Simulations
5.1.4. Links to Educational Sites
5.1.5. Time Management worksheets
5.2. Finances
5.2.1. Info on Financing Education
5.2.2. Budget Worksheets/Simulations
5.2.3. Links
5.3. Social
5.3.1. Forums
5.3.2. Blogs
5.3.3. Videos Depicting College Life
5.3.4. Support System
5.4. Databases
5.4.1. New node
5.5. Media
5.5.1. Articles, video, podcasts about College Prep Issues
5.5.2. Videos Depicting Coll Life (also in Social)
5.6. Social Media
5.6.1. Facebook, Twitter Iphone/Android Apps
5.6.2. Aspects of Site Developed For PC, Game Systems (Wii, Xbox, etc)
6. Business Model Canvas Categories
6.1. Customer Segments
6.1.1. Kids Wanting to Prepare for College
6.1.2. Advocates for College Bound Kids
6.1.2.1. Counselors
6.1.2.2. Family/Friends
6.1.2.3. Organizations/Agencies
6.2. Value Propositions
6.2.1. Preparing Kids for College
6.2.1.1. Information
6.2.1.2. Tools for Preparation, Assessment, Success
6.2.1.3. Empowerment
6.3. Channels
6.3.1. Referrals
6.3.1.1. Schools/Education Groups & Agencies, other sites
6.3.1.2. Word of Mouth
6.3.2. online search sites
6.4. Customer Relationships
6.4.1. We're Advocates & Partners with Our Customers
6.5. Revenue Streams
6.5.1. Services Are Free
6.5.2. Revenue Generated By Extras: Software Developed for Game Systems/PC
6.6. Key Resources
6.6.1. Website
6.6.2. Labor
6.6.2.1. Researchers
6.6.2.2. Writers
6.6.2.3. Tech
6.6.3. Software Development
6.6.4. PR/Media Relations
6.7. Key Activities
6.7.1. Obtaining/Developing Site
6.7.2. Getting (volunteer) Staff
6.7.3. Researching/Gathering Data
6.7.4. Development
6.7.4.1. Games/Simulations/Worksheets
6.7.4.2. Assessments
6.7.4.3. Videos/Podcasts
6.7.5. Communication/Feedback
6.7.5.1. Schools/Education Agencies
6.7.5.2. Our Customers
6.8. Key Partners
6.8.1. Volunteers/Staff
6.8.1.1. Labor
6.8.1.2. Ideas
6.8.1.3. Content
6.8.2. Customers
6.8.2.1. Feedback
6.8.2.2. Ideas
6.8.2.3. Content
6.8.2.4. Referrals
6.8.3. Schools/Education Advocacy Groups & Agencies
6.8.3.1. Content
6.8.3.2. Referrals
6.8.3.3. Ideas
6.9. Cost Structure
6.9.1. Website
6.9.2. Software
6.9.3. PR