MARKETING.DEP

1. SEARCH

1.1. PAID

1.1.1. Search (e.g. AdWords)

1.2. FREE

1.2.1. SEO

1.3. META

1.3.1. Price comparison (e.g. google shopping)

2. DISPLAY

2.1. VIDEO

2.1.1. e.g. Youtube

2.2. BANNERS / TGB

2.2.1. e.g. GDN, facebook

2.3. RETARGETING / REMARKETING

2.3.1. e.g. Criteo, GDN, facebook

3. PARTNERSHIP

3.1. Affiliate (PPA)

3.1.1. e.g. Admitad

3.2. Co-branding

3.2.1. e.g. Miles & More

4. CRM

4.1. E-MAILING

4.1.1. Triggers

4.1.2. Commercial

4.2. PUSH Notifications

4.2.1. Triggers

4.2.2. Commercial

4.3. SMS / VIBER / MMS

4.3.1. Triggers

4.3.2. Commercial

4.4. DP Developing

4.4.1. Sermentation

4.4.2. Churn

5. PRODUCT

5.1. SITE

5.2. MOBILE APPS

6. COMMUNICATION

6.1. PR

6.2. SMM (own groups)

7. ANALYTICS

7.1. WEB

7.2. APPS

7.3. DB

8. DESIGN

8.1. Branding

8.2. Promo materials

8.2.1. WEB

8.2.2. COMMUNICATION

8.2.3. CRM

8.3. UI

9. DEV.

9.1. Tools for marketing

9.1.1. Site crawlers (competitors)

9.1.1.1. e.g. pricing for shop

9.1.2. Bidding systems

9.1.2.1. e.g. by rules

9.1.3. XML generator