Business Planing

1. Organisational levels

1.1. strategic planing

1.1.1. CEO's, marketing directors

1.2. functional planning

1.2.1. first marketing director

1.3. operational planning

1.3.1. supervisor managers

1.3.1.1. day-to-day planing

2. Marketing Mix

2.1. Place

2.2. Product

2.3. Price (important for Fitness First!!)

2.4. Promotion

3. Frameworks

3.1. Marketing Mix

3.2. Portfolio Analysis

3.3. Boston Matrix

3.4. SWOT

3.5. Porters 5 Forces

4. Factors

4.1. Internal

4.2. External

5. Marketing Plan

5.1. step 1: perform a situation analysis

5.1.1. internal

5.1.2. external

5.2. step 2: marketing objectives

5.3. step 3: developing marketing strategies

5.4. step 4: implement marketing strategies

5.5. step 5: control/monitor marketing strategies