1. Finance
1.1. Retained earnings
1.2. Debt factoring
1.3. Lease financing
1.4. Macroeconomic factors
1.4.1. Availability of credit
1.4.2. Immigration policy
1.4.3. Trade tarriffs
1.4.3.1. International trade
1.4.4. Labour shortages
1.4.5. Political
1.4.5.1. Social democratic left
1.4.5.1.1. Planned economy
1.4.5.2. Conservative right
1.4.5.2.1. Market economy
1.4.5.3. Mixed economy
2. Marketing
2.1. Marketing Concept
2.1.1. Marketing orientation
2.1.1.1. Satisfy customer requirements
2.1.2. Marketing function
2.1.2.1. Analysing market
2.1.2.2. Determining objectives
2.1.2.3. Identifying consumers
2.1.2.4. Brand identity
2.1.2.5. Setting price
2.1.2.6. Marketing mix
2.1.2.6.1. Product
2.1.2.6.2. Pricing
2.1.2.6.3. Place
2.1.2.6.4. Promotion
2.1.2.7. Focus on offering
2.1.2.7.1. Segmentation
2.1.2.7.2. Targeting
2.1.2.7.3. Positioning
2.1.3. Marketing process
2.1.3.1. Mission, values, vision
2.1.3.1.1. Mission statement
2.2. Marketing Research
2.2.1. Planning
2.2.2. Collection
2.2.3. Analysis
2.2.4. Reporting
2.2.4.1. Decision making
2.2.5. Ethics
2.3. Marketing environment
2.3.1. Micro
2.3.2. Macro
2.3.3. Competitive advantage
3. Operations
3.1. Operations managers
3.1.1. Organising resources
3.1.2. Managing processes
3.2. Operations strategy
3.2.1. Market reconciliation model
3.2.2. Market influence model
3.2.3. Performance
3.2.4. Marketing coordination