Ford: Automobiles
af kenzie crossman
1. Geographic Factors
1.1. Rural Demands
1.2. Nationality
1.3. Urban Demands
1.4. Weather Patterns
1.5. Climate Differences
2. TARGET MARKETS
3. Demographic Factors
3.1. Age
3.2. Family Status
3.3. Stage of Life
3.4. Income
3.5. Occupation
3.6. Religion
4. Psychographic Factors
4.1. Status Symbol
4.2. Image
4.3. Masculinity/Femininity
4.4. Core Beliefs/Values
4.5. Marketing Tactics
4.6. Perception of Brand
4.7. Safety Ratings
5. Behavioral Factors
5.1. Thrill Seeking
5.2. Cultural Differences
5.3. Energy/Eco-Conscious
5.4. User Status/Brand Loyalty
5.5. Purpose Behind Purchase
5.6. Intended Use
5.7. Financial Risk Level
6. Product
6.1. Sports Cars
6.1.1. Mustang
6.1.2. GT
6.2. SUVs
6.2.1. Escape
6.2.2. Edge
6.2.3. Flex
6.2.4. Explorer
6.2.5. Expedition
6.3. Sedans
6.3.1. Taurus
6.3.2. Focus
6.3.3. Fusion
6.3.4. Fiesta
6.4. Trucks
6.4.1. F Series
6.4.2. Ranger
6.4.3. Raptor
6.4.4. Bronco
6.4.5. Transit Connect