1. New Users
1.1. Desktop/Tablet
1.1.1. Regular Bsem Ad
1.1.2. Send to SEO
1.1.3. Specific audience targeting
1.1.4. Demographic targeting
1.2. Mobile traffic
1.2.1. Regular Bsem Ad
1.2.2. Send traffic to App installs
2. Returning Users
2.1. Mobile traffic
2.1.1. Send traffic to SEO
2.1.2. Send traffic to App installs
2.1.3. Specific audience targeting
2.1.3.1. Clickout
2.1.3.1.1. Date range targeting
2.1.3.2. No-clickout
2.1.3.2.1. Date range targeting
2.1.3.3. Entry channel
2.1.3.3.1. Organic/Direct
2.1.3.3.2. Paid traffic
2.1.3.4. Interaction on the website
2.1.3.4.1. Standard date
2.1.3.4.2. Days to travel
2.1.3.5. SEM audience
2.1.3.5.1. High performer
2.1.3.5.2. Low performer
2.1.4. Demographic targeting
2.1.4.1. Gender
2.1.4.2. Age group
2.2. Desktop/Tablet
2.2.1. Specific audience targeting
2.2.1.1. Clickout
2.2.1.1.1. Date range targeting
2.2.1.2. No-clickout
2.2.1.2.1. Date range targeting
2.2.1.3. Entry channel
2.2.1.3.1. Organic/Direct
2.2.1.3.2. Paid traffic
2.2.1.4. Actions on the website
2.2.1.4.1. Interaction
2.2.1.4.2. Date to travel
2.2.2. Demographic targeting
2.2.2.1. Gender
2.2.2.2. Age group
2.2.3. Send traffic to SEO