1. Communicate Channels
1.1. Online Marketing
1.1.1. Social Media (Ex. FB, IG, Twitter, Tiktok, etc.)
1.1.2. Search Ads (Ex. Google Ads, etc)
1.1.3. Official Website
1.2. Offline Marketing (ex. Newspaper, billboard, etc.)
2. IMC Strategy
2.1. Sales Promotion
2.1.1. Attract New Customers/ users (reduce "Inershier" of customer, or reduce the risk or fear on the new product by do the promotion as discount, free gift, etc.)
2.1.2. Hold Current Customers (Retaining) (Improve quality of product and service to complete the new product or service from competitors "Off set/ Dilute")
2.1.3. Load Present User (Let's customer buy product/ service with a huge amount., ex., customer buying dishwashing liquid in normal size, but we provide the discount coupon for buying the bigger size, etc)
2.1.4. Increased Product Range (It happens when the company would like consumers continuous on buying product/service. for example, the airline provide the membership to their customers due to accumulate the miles which let's them fly with them and able to increase the miles to redeem the miles as the benefits in the future)
2.1.5. Trade up (exchange the existing ex. old model car exchange/ trade the new model car)
2.1.6. Reinforce Brand Advertising (Doing the advertisement to support the product or service. ex. Shelf talk when customer pass on the shelf, it will introduce the product/service by automatically. This will "Increased Awareness" and "Audience ship" which is get attraction as "Advantage" from customer)
2.2. Advertising (Brand Contract)
2.2.1. Differentiate Product
2.2.2. Brand Positioning
2.2.3. Impact (Brand impact, product impact, customer impact, etc.)
2.2.4. Educated (repeat and highlight on "Brand Positioning" and how "Differentiation" on promote strategy, for example, change the perception of customer (awareness, selling point and positioning) which have to be clear and striking )
2.3. Personal Selling
2.3.1. Door to Door Selling (tradition ways, like, selling insurance in the past, the sales rep have to knock the door and ask for intersting on the product. like incharge their customer in their place. Now it use with some target customers, and it still work in some industry)
2.3.2. Product Knowledge (this refer to the complicated product which is cannot understand clearly via mass media, need sales rep to explain more on the product and service)
2.3.3. Good Sales Service (Need sales rep for explanation on that product not only product knowledge, but need more guidance in term of installation or maintenance the product)
2.4. Public Relation
2.4.1. Brand Image (helpful in term of competitive advatage, many brand complete the other with this strategy)
2.4.2. Give more than information "Knowledge" (Provide the knowledge to customer, make them to understand on product and service)
2.4.3. Values Added (Brand knowledge: many times the advertise have a few second to promote their product or service, and brand cannot put much information on that. So, the company have to do Brand Knowledge to let them know on the value of the product/ service)
2.5. Direct Marketing
2.5.1. Database (Finding the target and the ways best to communicate with them with save cost)
2.5.2. Personalised Marketing (make a valuable on customer, make them know that they important like privilege customer or VIP customer ex. Credit card tier (Gold, Silver, Bronze), this will based on the salary or income and life style)
2.5.3. Follow up Strategy (for example, if 200 people visit on Car showroom, and only 20 persons feel interest on it. But the 180 person not much response or show they interest, so, the company have to do follow-up on them, and this round may not be via advertising but might use the direct way/strategy which is aim to remind)
2.5.4. Remind (ex.if magazine membership/ subscription will expire in next month, try to communicate to them as reminder. This strategy will helpful in term of retain customer and make a good relationship to the old customers)