QUALITY
af Jill Brabant
![Mind Map: QUALITY](https://www.mindmeister.com/image/xlarge/160089223/mind-map-quality.png)
1. PERCEPTIONS
1.1. GOODS
1.1.1. NEED MET
1.1.2. WANT
1.1.3. PRICE
1.2. SERVICE
1.2.1. CUSTOMIZED
1.2.2. PRICE
1.2.3. DESIRABILITY
1.1.1. NEED MET
1.1.2. WANT
1.1.3. PRICE
1.2.1. CUSTOMIZED
1.2.2. PRICE
1.2.3. DESIRABILITY