1. insects
1.1. beetles
1.1.1. abrosia beetle
1.2. bees
1.3. ants
2. 'Home'
2.1. within tree
2.1.1. nest
2.2. undertree
2.2.1. burrow
2.3. on creature
2.3.1. insects
2.4. in creature
2.4.1. bacteria
3. Organisms
3.1. funghi
3.2. algae
3.2.1. lichen
3.3. bacteria
4. Creatures
4.1. animals
4.1.1. insects
4.1.2. intestinal bacteria
4.2. birds
4.2.1. insects
5. Soil
5.1. water
5.1.1. New node
5.2. bacteria
5.2.1. notrogen fixing
5.3. nutrients
6. Bark
6.1. Explicit
6.1.1. 1
6.1.2. 2
6.1.3. 3
6.2. Implicit
6.2.1. A
6.2.2. B
6.2.3. C
6.3. Follow Up Process
6.3.1. 1A
6.3.1.1. Contact within 24 Hours
6.3.2. 1B
6.3.2.1. Contact within 72 Hours
6.3.3. 1C, 2A, 2B
6.3.3.1. To be contacted, usually by an inside sales agent.
6.3.4. 2C, 3
6.3.4.1. Not contacted
7. Flowers
7.1. food
7.1.1. pollen
7.1.2. seeds and fruit
7.1.2.1. Industry
7.1.3. rain water
7.2. shelter
8. Roots
8.1. SEM
8.1.1. Keyword ad purchases that match prospect's pain
8.2. SEO
8.2.1. Similar to SEM, but residing on the product's site, and jockeying for best position in SERPs
8.3. Webinars
8.3.1. Prospects gain understanding of vendor's product, including who else is using the proposed solution. (Think Use Case and Testimonial).
8.4. Demo and/or Free Trial
8.4.1. Offer a limited time, or limited features version of the solution. The goal is to convert this trial to a sale.