1. Team
1.1. Marketing Communication
1.1.1. work on social media and PR
1.2. Finance
1.3. Someone who speaks Japanese
1.3.1. to deal with partners
1.4. Sales-person
2. Budget & Fund
2.1. Sponsor
2.1.1. Family Business as the mother company
2.2. Partnership
2.2.1. Local restaurant or bakery
2.2.2. Local supermarket or healthy stores that can store the product (us as a supplier)
2.3. Sales Goal
2.3.1. 1000 products/week
2.4. Loan
2.4.1. Business Loan to start out
2.4.1.1. 1M should be enough
3. KPI of Success
3.1. Profitability
3.2. Satisfaction Level of Customer
3.3. Public Recognition
3.4. Self-Satisfaction
4. Self-Assessment
4.1. Strenght
4.1.1. Language proficiency
4.1.2. Many networks and connections
4.1.3. Familiar with the product
4.1.4. Public Speaking Skills
4.2. Weakness
4.2.1. Lack of Business Knowledge/Degrees
4.2.2. Lack of Working experience
4.3. Funding
4.3.1. Family Support
4.3.2. Loan
4.4. Network
4.4.1. Connections from family business
4.4.2. Friends from University and other youth program.
4.5. Skills and Characteristic
4.5.1. Photoshop Skills
4.5.2. Social Media Management Skills
4.5.3. Language Skills
4.5.4. Outgoing/Extrovert
4.5.4.1. Able to communicate with confidence
5. Product
5.1. Selected Grocery from Japan
5.1.1. Distribution
5.1.1.1. Online - Delivery
5.1.1.2. Offline - In-Store
5.1.1.2.1. find a partnership to stock the product
5.1.1.3. Pre-order
5.1.1.3.1. for bigger purchase/business that wants a supplier
5.1.2. Competition
5.1.2.1. Traditional Grocery Stores
5.1.2.1.1. Tops
5.1.2.1.2. Gourmet
5.1.2.2. Other Imported Goods Business
5.1.2.2.1. Donki
5.1.2.3. Smaller Online Pre-order Business
5.1.2.3.1. those on FB/Twitter/IG
5.1.3. A Separate Fraction from Family Business (focused in Tourism, Event Organising, and TV programs. worked directly with Japanese)
5.1.3.1. Already specialised and known
5.1.3.2. Have connections
5.1.4. Market Needs
5.1.4.1. Authentic Product from the local in Japan
5.1.4.2. Product with stories and history
5.1.4.2.1. where the factory is from?
5.1.4.2.2. why is it started? (not just to sell product but also story to add value)
5.1.4.3. Target
5.1.4.3.1. Those who have been to Japan and want to bring the authentic taste home
5.1.4.3.2. Supplier for local Japanese restaurant or bakery that wants a higher quality/unique product
5.1.5. Product Examples
5.1.5.1. Sauces
5.1.5.1.1. Ponzu
5.1.5.1.2. Dashi
5.1.5.1.3. Tsuyu
5.1.5.2. Flour
5.1.5.2.1. cake flour
5.1.5.2.2. mixed flour
5.1.6. Value Proposition
5.1.6.1. Authentic product selected from local factory in Japan
5.1.6.2. Cannot be bought at supermarket (not even in Japan)
5.1.6.3. Know the product and its story
5.1.6.4. Unique
5.1.6.4.1. some product is not very well-known in Thailand yet
5.1.6.4.2. Niche Market