Marketing Video's
af Michael Makdah
1. Budget
1.1. Cold Vs Warm
1.2. How to set a marketing budget
1.3. Don't break it down to much
2. MindSets
2.1. Fail Fast
2.2. Always Learn
2.3. Values that work
2.4. Prioritise everything
2.5. Generalist vs Perfectionist
2.6. Be Stoic
3. Fundamental Concepts
3.1. OODA
3.2. AHA moment
3.3. Agile Marketing
3.4. A picture says a 1000 words, a video says a 1000 pictures
3.5. Pareto Principle
3.6. Marketing Value Propositions
3.7. German Vs Italian
3.8. Compounding Interest
3.9. Why sales and Marketing hate each other
3.10. Marketing meet's mission North Star
3.11. Marketing Funnels
3.12. Blue Vs Red Occean
3.13. WTF is strategy
3.14. Build a customer Avatar
3.15. The Ideation process
3.16. Math and Marketing
3.17. Unique selling Proposition and how to find it
3.18. Data Driven Culture
3.19. You now work for Algorithms
3.20. Why Planning is more important then the plan
3.21. Brevity in writing
3.22. Why every marketer needs to sell
3.23. The headline/Subheadline
3.24. Why experiences Matters
3.25. Impropaganda for Small Business's
3.26. Why the word marketing is so underrated
3.27. One Page Marketing Plan
3.28. The holistic way to Go To Market
3.29. Setting expectations
3.30. Finding alignment with other departments
3.31. Fire your customer
3.32. The power of Free
4. Trends
4.1. Video Marketing
4.2. Chat bot
4.3. eCommerce
4.4. Marketing Metrics
4.5. AI in Marketing
4.6. Account based Marketing
4.7. Influencer Marketing
4.8. Growth Hacking
4.9. Going LIve
4.10. Webinars
4.11. White Papers
5. Curation
5.1. Ads that stand out
5.2. Website that did it right
5.3. Branding that makes you say wow
6. Fostering Culture
6.1. Thanksgiving
6.2. Annual awards
6.3. Retreat
6.4. What to do when someone gets stick
6.5. Secret Santa
6.6. Team lunches
6.7. Townhalls
6.8. The book on culture
6.9. Why they should come in Halloween costume to work
7. Best Practise
7.1. Black Friday
7.2. Holiday Marketing
7.3. Marketing Automation Sequiences
7.4. Search Engine Marketing
7.5. Search Engine Optimisation
7.6. How to grow you Instagram
8. Marketing Stack
8.1. Heat Tracking
8.1.1. Hot Jar
8.2. Google Analyitcs
8.3. Google Console
8.4. Google Trends
8.5. Chat Bots
8.6. Kanban Boards
8.7. Email Marketing
8.8. Automation
8.9. App's without code
8.10. Build an internal knowledge base
9. Productivy Hack
9.1. Manage time
9.2. Eisenhower matrix
9.3. Pomodoro Technique
9.4. Plan Ahead
9.5. How to Make Chrome work for you
9.6. Hiring a team
9.7. Remote teams
9.8. Every hire should have these clearly defined
9.9. Turn your business into a lifestyle
9.10. Automating Reporting
9.11. Automating SEO audits
10. How to
10.1. Automate Marketing reports
10.2. Brainstorm a business idea with structure
10.3. Segment traffic
10.4. Tease the Media to write about you
10.5. Work Through
10.5.1. Structure your ads
10.5.2. Facebook pixel
10.5.3. Build a UTM
10.5.4. Find your avatar
10.5.5. Setup Keyword Alerts
10.6. Building audiences
11. Marketing Career
11.1. Certifications
11.1.1. Facebook ads
11.1.2. Google Analytics
11.1.3. Goolge Ads
11.2. Things you should do every year
11.2.1. Write a plan
11.2.2. Revisit your audience
11.2.3. Create an inforgraphic with Marketing Kpis.
11.2.4. Celebrate
11.2.5. Set Goals
11.2.6. Recognition
11.3. Books to read
11.4. People to Follow
11.5. Career Road Maps
11.5.1. Digital
11.5.2. The Marketeer
11.5.3. The data scientist
11.5.4. The writer
11.5.5. The analyst
12. Marketing Pages
12.1. CMS
12.1.1. Word Press
12.1.2. Drupla
12.1.3. Weblfow