Marketing Strategy Cheat Sheet
af DR.S MS
1. Goals
1.1. KPI
1.1.1. 1st Year
1.1.2. 2nd Year
1.1.3. 5th Year
1.2. Financial Projection
1.2.1. Revenue
1.2.2. Overhead
1.3. Online Mentions
1.3.1. Magazines
1.3.2. Websites
1.3.3. Social medias
2. Team Building
2.1. Members
2.1.1. CEO
2.1.2. Marketing
2.1.3. Communication
2.1.4. Developers
2.2. Job Description
2.2.1. A
2.2.1.1. Offline
2.2.2. B
2.2.2.1. Content
2.2.2.2. Social Media
2.2.2.3. Emails
2.2.3. C
2.2.3.1. Design
2.2.3.2. Website
2.2.4. D
2.2.4.1. SEO
2.2.4.2. Ads
3. Budget
3.1. Staff
3.2. Overtime
3.3. Campaigns
3.4. Content
4. Social Media
4.1. Facebook
4.2. Twitter
4.3. Pinterest, Tumblr, Instagram
4.4. Youtube, Vimeo
4.5. LinkedIn
5. Content Management
5.1. Blog
5.2. Offline
5.2.1. Brochures
5.2.2. Flyers
5.2.3. Branded Book
5.3. Images, Graphics, Videos
6. Website
6.1. Complete Redesign
6.2. New Online Store
6.3. Newsroom
7. SEO
7.1. Conduct Survey of Target Audience
7.2. Competitor Analysis
8. Ads
8.1. Complete Redesign
8.2. Campaigns
8.2.1. Facebook
8.2.2. Google
8.2.3. New Partners & Integrations