1. Meaning of Consumption
1.1. Product's Mean
1.1.1. Other Similar Goods & Services
1.1.2. Choose the Brand
1.2. Product's Function
1.3. Create a personality
1.3.1. Recognize Characters
1.3.1.1. Identify Former President
1.3.1.2. Heads of Corporation
1.3.1.3. World Leader
1.3.2. Product Character
1.3.2.1. Not actually exist
1.3.2.2. Effective "Spokes Character"
1.4. Favourite brand
2. Marketing & The Customer
2.1. Strategies
2.1.1. Emphasis
2.2. Relationship type
2.2.1. Self Concept Attachment
2.2.2. Nostalgic Attachment
2.2.3. Interdependence
2.2.4. Love
3. Marketer's Influence
3.1. Marketing Stimuli
3.1.1. Advertisement
3.1.2. Shop
3.1.3. Product Competing
3.2. Marketer's Control
3.2.1. Glamorous magazines
3.2.2. TV Commercial
4. Popular Culture
4.1. Entertainment
4.1.1. Mass Market
4.2. Marketing Product & Inspiration
4.2.1. Marketer
4.3. Fundamental Ways
4.3.1. Acknowledge key social events
4.3.1.1. Marriage
4.3.1.2. Death
4.3.1.3. Holydays
4.3.2. Societal issues
4.3.2.1. Addiction
4.3.2.2. Air pollution
4.4. Role Marketing
4.4.1. Communication
4.4.2. Creation
4.4.3. Product Placement
4.4.3.1. Popular movies
4.4.3.2. TV Progams
4.4.3.3. Sponsorship of various event
4.4.3.4. Olympics
5. Global Consumer
5.1. Strategies
5.1.1. Loyal to Brand
5.1.2. Associated lifestyle