SOURCES RELATE TO THE TOPIC

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SOURCES RELATE TO THE TOPIC af Mind Map: SOURCES RELATE TO THE TOPIC

1. GOVERNMENT

1.1. https://www.gso.gov.vn/du-lieu-va-so-lieu-thong-ke/2020/11/bao-cao-tinh-hinh-kinh-te-xa-hoi-thang-11-va-11-thang-nam-2020/

1.2. https://www.gso.gov.vn/du-lieu-va-so-lieu-thong-ke/2021/01/infographic-mot-so-van-de-xa-hoi/

1.3. Hệ thống văn bản pháp quy Chính phủ

2. COMMERCIAL

2.1. "Sai một li, đi một chiến dịch" - Bài học từ những quảng cáo gây tranh cãi năm 2019 | Admin

2.2. Data Hub: Coronavirus and Marketing [Updated] - Marketing Charts

2.3. TikTok Shines in Hours Spent per User - Marketing Charts

2.4. Is Watching YouTube the Same As Watching TV? For More Than 1 in 3 in the US, Yes. - Marketing Charts

2.5. Viewers of YouTube Influencer Videos Report Impact of Endorsements - Marketing Charts

2.6. Troubles Measuring Impact Hinder B2B Video Efforts - Marketing Charts

2.7. Only 1 in 3 People in the US Say They’ll Be Watching Traditional TV in 5 Years - Marketing Charts

2.8. Here’s What Women Want to See from Brands in Advancing Gender Equality - Marketing Charts

2.9. People Still Say They’re Watching More TV Than They Did Pre-Pandemic - Marketing Charts

2.10. What Kinds of Online Ads Do Early Tech Adopters Say Catch Their Attention? - Marketing Charts

2.11. B2B Video ROI Reportedly Improving; Use in Sales Conversations Climbs - Marketing Charts

2.12. Consumers Consider Different Factors When Determining Content Quality - Marketing Charts

2.13. More Americans Say They Trust Info from TV Ads Than from Influencers - Marketing Charts

2.14. Thống kê dữ liệu thị trường & quảng cáo Google Việt Nam đầu năm 2020 | bởi Nam Lê Đặng Hải

2.15. Distinguishing Scholarly Journals from Other Periodicals | Olin & Uris Libraries

2.16. 290 thống kê, số liệu và xu hướng Digital Marketing của năm 2019 từ HubSpot | bởi Quỳnh Saigon Times

2.17. https://cdn2.hubspot.net/hubfs/3897954/7Saturday_Resources_InfluencerMarketing.pdf

2.18. TikTok: Có đến 75% người dùng TikTok có công việc và thu nhập | bởi Lê Minh Hiếu

3. POPULAR

3.1. NEWSPAPER/ JOURNAL

3.1.1. 3.3 Differences in Perception – Business Communication for Success

3.1.2. How do audiences really ‘engage’ with news?

3.1.3. Opinion | You’re Not Going to Change Your Mind (Published 2017)

3.1.4. Five Ways the Advertising Industry Is About to Transform

3.1.5. In a Long History of Sexist Ads and Outrage, It’s the Apology That’s New (Published 2020)

3.1.6. Động cơ chia sẻ video quảng cáo trên mạng xã hội và hàm ý với Việt Nam

3.1.7. How People Access News about Climate Change - Reuters Institute Digital News Report

3.1.8. Dự thảo Nghị định 181 sửa đổi: “Quy” trách nhiệm cho đơn vị cung cấp, kinh doanh dịch vụ quảng cáo | bởi Nguyễn Duyên

3.2. BLOGS/ SOCIAL NETWORK

3.2.1. Chi tiêu cho quảng cáo trực tuyến tại Việt Nam năm 2019, ngành nào "bạo tay" nhất? - Adsota Blog

3.2.2. The Advertising Media That Consumers Trust Most

3.2.3. The 18 Best Advertisements & Ad Campaigns of All Time

3.2.4. Emotional Advertising: How Brands Use Feelings to Get People to Buy

3.2.5. How to Be a Better Marketer in the Era of Ad-Blocking Technology

4. SCHOLARLY

4.1. The elaboration likelihood model: review, critique and research agenda | Emerald Insight

4.2. https://www.researchgate.net/publication/317178916_A_Picture_Can_be_Worth_a_Thousand_Stories_Interpreting_Advertising_Differently_in_10_Countries

4.3. http://eprints.lse.ac.uk/5645/2/Audiences_and_interpretations_%28LSERO%29.pdf

4.4. https://www.researchgate.net/publication/254370505_A_Proposed_Response_Model_for_Controversial_Advertising

4.5. https://www.researchgate.net/publication/241161860_WHAT_FACTORS_MAKE_CONTROVERSIAL_ADVERTISING_OFFENSIVE_A_PRELIMINARY_STUDY

4.6. https://www.frontiersin.org/research-topics/9133/untangling-cultural-influences-on-human-cognition-integrating-evidence-across-cultural-contexts-and

4.7. https://www.researchgate.net/publication/292072785_Elaboration_Likelihood_Model_ELM_In_Print_Advertisements_A_Content_Analysis_of_Advertisements_Which_Is_Positioned_In_Special_and_General_Interest_Magazines

4.8. Nghiên cứu hiệu quả của một số yếu tố cấu thành quảng cáo