1. Campaigns
1.1. Articles on specific campaigns
1.1.1. A celebrity or influencer who stands by one of the campaigns such as Malin Anderson who would support Women's rights and domestic abuse, as well as reflect diversity in the magazine due to her ethnicity and culture.
1.1.2. Oxfam have many campaigns that they work with on their website, including fighting agains climate change, women rights. There’s even a section where it tells you how you can join a campaign group, as a group we thought we can use some of these campaigns to create awareness for Oxfam and what they do.
2. Sustainability articles
2.1. Changing views of Oxfam
2.2. An article on making Oxfam Vintage- comparing why people think Oxfam is different, and why it is a better way of shopping sustainably as it is going towards charity etc.
3. Generation-Z
3.1. Articles
3.1.1. Featuring an interview with young people who have offered to help Oxfam or have worked there. This makes their experience relatable and/ or intriguing to the GEN Z audience
3.1.2. Talk to influencers who shop at Depop who post about this on social media platforms such as Tik Tok
3.1.2.1. Influencers include-@AlessiRose , @AbzLowerXd
3.1.3. Discuss how Oxfam is working that would appeal to the younger generation, e.g. social media ambassadors
3.1.3.1. Include students work from Industry Week- show mockups etc.
4. Introduction
4.1. Introducing the editors and writers and what they're writing about.
4.1.1. Contents page- mentioning an articlee just on Oxfam and how it has been affected by different things such as COVID etc.
4.1.2. Talk about how the profits of the magazine are going towards Oxfam to reunite that with the reader.