The importance of customer feedback and MAPS

1. What is MAPS?

1.1. An ethically approved survey

1.2. Conducted in the 9 provinces of South Africa

1.3. Developed by The Marketing Research Foundation in partnership with Research 94

2. How can Companies listen to their customers?

2.1. Reviews

2.2. Surveys

2.3. Implement brilliant customer suggestions

3. Why should businesses listen to customers ?

3.1. Customer complaints can highlight what the business needs to change

3.2. Customer compliments can highlight what the business is doing well

3.3. By listening to customers a business can personalize their offerings to each of their customers.

3.4. businesses can adjust their business strategy or their marketing strategy based on customer feedback.

4. Who has access to MAPS?

4.1. The MAPS survey is available only to subscribers who sign up for it.

5. Why is MAPS important?

5.1. Gives important customer insights that guide business' decision making i.e. preferred brands

5.2. Through this survey there has been a more accurate estimation of the unemployment rate

5.3. This survey gives businesses an indication on how people's lives changed due to Covid-19 i.e. less disposable income

6. How is MAPS funded?

6.1. Businesses who want specific customer insights pay Research 94.

6.2. Government agencies pay The Marketing Research Foundation for population statistics such as dependency rates and unemployment rates

7. How is MAPS measured?

7.1. MAPS uses the socioeconomic measure in conjunction with the living standards measure.