1. Budget
1.1. Investors
1.1.1. Kickstarter
1.1.2. GoFund Me
1.1.3. Friends/Family
1.2. Equity
1.2.1. New Talent?
1.2.1.1. Interns/Free
1.2.2. Potential Equity Split for Talent
2. Product
2.1. koala idea
2.2. shirts
2.2.1. 1 male
2.2.2. 1 female
2.3. leggings (1)
2.4. hoodie (1)
2.5. draw string bag (1)
2.6. hats
2.6.1. 1 dad hat
2.6.2. 1 5-pannel
3. Marketing
3.1. Commercial
3.1.1. Voice Over
3.1.1.1. Erick's Studio
3.1.2. Image/Video
3.1.2.1. Canva
3.1.3. How-To
3.1.3.1. What would a person say to you to get your attention?
3.1.3.2. Who, what, when, where, why, how
3.2. 3 Videos Needed
3.2.1. All same length - 30/60 seconds
3.3. Ad Spend
3.3.1. Instagram/Facebook
3.3.2. Twitter
3.3.3. $50 spend
3.3.3.1. reach 5k-10k people
3.3.3.1.1. 1% buy / $350 ROI
3.3.4. Target Audience
3.3.4.1. board, narrow, end broad
3.3.4.2. entrepreneur
3.3.4.3. lifestyle
3.4. Post Every 2 Days
3.4.1. Scheduling Posts
3.5. Add tiktok?
4. Website
4.1. Add Home Link Redirect
4.1.1. Send to support page / product
4.2. Add To Site
4.2.1. Study Habits
4.2.2. tax
4.2.3. fafsa
4.2.4. 30 day "how-to" idea
4.2.5. Blog
4.2.5.1. women/men concept
4.3. Edit site based on analytics
4.4. Compare traffic
4.4.1. record difference
4.5. redo videos
4.5.1. HGP
4.5.2. focus on humble upgrowth
4.6. Search Engine Optimization
4.7. Customer Engagement
5. Revenue Model
5.1. Social Media Analytics
5.2. Website Analytics
5.2.1. Tag Purchase Funnel
6. Goals
6.1. Marketing
6.1.1. live by Wednesday
6.1.1.1. Reach "x" people in 1 week
6.1.1.2. instagram/fb/twitter
6.2. Website
6.3. Product
6.3.1. by Wednesday
6.3.1.1. 2 shirts
6.3.1.2. 1 hat
6.3.1.3. 1 accessory
7. Idea Changes
7.1. Change QR Code
7.1.1. Direct to Site
7.2. analytics
7.2.1. site
7.2.2. socials
7.2.3. youtube