1. Ex of CSR
1.1. Volunteer work in local places
1.2. Build eco-friendly factory
1.3. pay the enough money to the workers
1.4. Using sustainable resources
1.5. Responsible marketing
1.6. Safe working conditions
1.7. switch to using natural, eco-friendly material to manufacture products.
1.8. Protecting the environment
1.9. Supporting social causes
1.10. Investing in education
1.11. Fair pay for the employees
1.12. they must avoid the child labor
1.13. Fair trade
1.14. Softrock Minerals Ltd. contributes money for festivals, schools, and projects
1.15. Starbucks Youth Action Grants: Awarding grants to inspire and support youth action
1.16. Starbucks: Ethos Water Fund: Raising clean water awareness and providing children with access to clean water
1.17. Starbucks: Ethical Sourcing: Commitment to buying and serving ethically traded coffee.
2. Definition
2.1. The responsibilities that the business have, and usually responsibility for the environments of the places and in this strategy the business should be ethical.
3. Adv and Disadv
3.1. Adv
3.1.1. it leads to get the new customer
3.1.2. Can be led to build good company image
3.1.3. Some activities can be part of the promotions
3.1.4. Consumers can aware the ethical issues
3.1.4.1. Increase the company's sales
3.1.5. Build the loyalty
3.1.6. increase customer loyalty and sales
3.1.7. Retaining talented employees
3.1.8. Easier access to funding
3.2. Disadv
3.2.1. Cannot meet the expectation of stakeholder
3.2.1.1. Make profit
3.2.1.2. The amount of dividends
3.2.2. Main aim cannot be profit maximisation
3.2.3. Other competitors make more profits
3.2.4. activities are limited
3.2.5. Might be expensive
3.2.6. Shareholder might disagree
3.2.6.1. less dividend
4. Relationship with society
4.1. Society needs Business
4.1.1. Employment and wages
4.1.2. Investment and innovation
4.1.3. Profits and taxes
4.2. Business needs Society
4.2.1. Create demand
4.2.2. Public assets and infrastructure
4.2.3. Legal protection