1. Phase 3
2. Phase 1
3. Recommend Removal
4. Phase 2
5. Post Purchase
5.1. Membership Invite 2+ Orders
5.1.1. The Membership That Gives Back.
5.1.2. A Gift That Keeps On Giving.
5.2. Post-Purchase | New vs Returning | Thomas_12.29.21
5.2.1. Your order has been received!
5.2.2. Did you know?
5.2.3. This is a must watch.
5.2.4. Continue Making An Impact With These $20 Tees
5.3. Elite_Post Purchase_Thomas_12.29.21
5.3.1. Welcome to the ELITES!
5.3.2. You just unlocked this new tumbler!
5.3.3. Don't forget your free shipping.
6. Abandonment
6.1. Abandoned Cart | First Purch vs repeat | Current | Updated ?
6.1.1. Every Order Matters.
6.1.2. Your items are selling fast.
6.1.3. Last Call...
6.2. Browse Abandonment | High vs Low Intent | Current | Updated?
6.2.1. {{ first_name }} did you see something you liked?
6.2.2. Deals that help honor heroes.
6.2.3. Thanks For Stopping By!
6.2.4. Here are a couple of recommendations.
6.3. Subscription Abandoned Cart - ReCharge (V1)
6.3.1. Membership with Elite Benefits.
6.3.2. The Most Impactful Membership.
7. Tags
7.1. Tag First Purchase Date - Enrich Contact Profiles
7.2. Prospect Tag - Removing Tag
7.3. Profile Tag - (Prospect) Corrected
8. TVP | Current State Automation Inventory
9. Welcome Series
9.1. Welcome Series | WELCOME15 | 3.25.22
9.1.1. Welcome to the family!
9.1.2. Friendly Reminder - Your Coupon Code Expires Soon
9.1.3. Last Chance For Your Discount
9.2. Welcome Series | WELCOME15 | 10.25.22 (Master List)
9.2.1. Welcome to the family!
9.2.2. Friendly Reminder - Your Coupon Code Expires Soon
9.2.3. Last Chance For Your Discount
10. Lapsed Customer
10.1. Winback Flow | Current | Updated?
10.1.1. Hey It's been a while...
10.1.2. Save 30% off during our Exclusive 2-Day Sale!
10.1.3. 30% Off Expires Soon!
10.1.4. We've missed you.
10.2. Legacy Guardian FLOW
10.2.1. You earned your FREE #LEGACYGUARDIAN shirt.
10.2.2. Don’t Forget Your Free Tee!
11. Transactional
11.1. Back In Stock Flow | VIP vs. Non-VIP | Current | Updated?
11.1.1. VIP Only: Your item is back in stock!
11.1.2. We've re-stocked, but this might not last long...
11.1.3. There's only a few left!
11.2. Price Drop Notification - Standard (Email Only)
11.2.1. Price Drop Alert!
12. New Lead (Pre-Purchase)
12.1. Welcome Series | Non Buyers
12.1.1. Welcome Flow | Lead Follow Up
12.1.1.1. Mail Match | Welcome Direct Mail
12.1.2. No Ordered First 30 Days | SMS
12.2. Welcome Form Optimised
13. Abandonment
13.1. Abandoned checkout
13.1.1. #LG | Abandoned checkout
13.1.1.1. Abandoned Checkout < $50 | Direct Mail
13.1.2. Repeat Customer | Abandoned checkout
13.1.2.1. Elite Abandoned checkout
13.2. Added To Cart Abandonment
13.2.1. #LG | Added To Cart Abandon
13.2.1.1. Elite | Added To Cart Abandon
13.2.2. Repeat Customer | Added To Cart Abandon
13.3. Browse Abandonment
13.3.1. #LG | Browse Abandonment
13.3.2. Repeat Customer | Browse Abandonment
13.3.2.1. Elite | Browse Abandonment
13.4. Site Abandonment
14. Post Purchase
14.1. Post-Purchase New Customer
14.1.1. #LG Welcome
14.1.1.1. Join The Elite Circle
14.1.2. Elite | Post Purchase
14.1.3. Transaction Email & SMS
14.1.3.1. Shipping Notification
14.1.3.2. Shipment Delayed
14.1.3.3. Out For Delivery
14.1.3.4. Ready To Ship
14.1.3.5. Delivered
14.1.3.6. Shipment Stalled
14.1.4. 1st Purchase Anniversary
14.1.5. Joined Elite | Thank You Card
14.1.5.1. 1 year Elite Member
14.1.6. 1 year Elite Member | Direct Mail
14.2. Review Request
14.2.1. Repeat Customer Review Request
14.3. Post-Purchase Repeat Customer
14.4. Become A #LG Direct Mail
15. Retention & Reengagement
15.1. Back In Stock
15.1.1. Lead Win-back
15.1.1.1. Walk The Walls Of Heros
15.1.1.2. Customer Birthday
15.2. Accessories Cross-sell
15.2.1. Price Drop Notification Series
15.2.2. Band Replenishment
15.3. Elite Membership | Invite
15.4. #LG | Elite invite Direct Mail
16. Risk Of Churn
16.1. Customer Check-in Flow | Email
16.1.1. #LG Check-in Flow
16.1.2. Elite Check-in Flow
16.2. Elite Missed Payment
16.2.1. Elite Payment Coming Up
17. Lapsed Customer
17.1. Customer Winback Email
17.1.1. #LG Win-Back
17.1.1.1. #LG WinBack Direct Mail
17.1.2. Elite Win-Back
17.1.2.1. Elite WinBack Direct Mail
18. List Hygiene
18.1. Sunset Flow
18.1.1. SMS Sunset Flow