1.2. Have a clear mission statement for your niche
1.3. Create an Elevator Pitch for presenting yourself to the world
1.4. Your journey needs to be clear, inspiring and consistent
1.5. Have a good online presence, Decent photo, Social media profile, Blog, If possible publish a book, Talk show, YouTube channel with a decent following and reviews
1.6. Get Branding by association, Interview other people in your Niche, Collaborate, Get a mastermind group, Feature them on your channels, Give first then pitch
2. Focus and organize your Social media
2.1. What you need to know when getting started with each social media platform, and the unique value it offers for personal brand building
2.2. Tools to consider, focusing on different tools for each of the social media platform
2.3. Detailed examples and inspiring examples of visuals appropriately employed on the social media platform
2.4. Ideas to use, i.e., specific tips for making the most out of platform
2.5. Idea map, a type of mind map graphic that summarizes the important points relevant to each social media platform. (This idea map, itself, is an important example of visual marketing.)
2.6. Endnotes, So you don't jump to the back of the book for more information about each social media topic
3. How to make the online presence of your Personal Branding
3.1. Have a personal Blog with your name so that it shows up when people search for you
3.2. Have a real full name in all the social media profiles, If your name is too common add a variation to your name
3.3. Publish articles on reputed publications. Start with small publications and move up
3.4. Publish a book (It is easier that what you think)
3.5. Publish videos on your YouTube channel. If you are not comfortable with camera, use voice and slide decks
3.6. Do Interviews, Podcasts and Roundtables
3.7. Speak at events or do your own events. Webinars are also fine
3.8. Publish an app with content
4. Making yourself Unique and Original
4.1. Writing, Blogging, Growth in audience everything is slow. It's like the roots that grow slowly. But once it grows deep, then the world will notice
4.2. Content is a commodity, You are the product
4.3. Content marketing draws people through the funnel, It helps to grow brand visibility, Credibility and desirability
4.4. Your blog is a collection of all the ideas in your mind as your note taking app
4.5. Your unique voice emerges out of feedback, not from your decision. It evolves overtime with exposure to an audience (Successful YouTuber, Podcaster)
4.6. Your blog reflects your thinking. It evolves over time. Your audience, backlinks, Web presence grows over time slowly and steadily
4.7. Go Niche, This world so big that no one wants to hear from someone who has opinion about everything
5. Which types of content help you in building your Personal Brand?
5.1. Writing need not be creative. You are not writing a story or a novel
5.2. Writing is assembled than created. Non fiction writing is about facts and usefulness
5.3. You do not create content when you consume it from other sources. Consume it, apply it, experience it. See the results and then write about it
5.4. What goes in what comes out, If you consume junk information you will deliver the same
5.5. Do not consume content that is temporary and doesn't fit for your long term goals. Always ask if the content is going to be useful 10 years from now
5.6. Quality and Quantity should go hand in hand. Strike a balance
5.7. Subtle content is boring but useful (Healthy). Sensational content is spicy and temporarily satisfying (Unhealthy)
6. How to get audience attention towards your personal branding in Digital marketing?
6.1. Paid Ads - like Google Ads, Binge Ads, Facebook Ads, LinkedIn Ads and many more
6.2. SEO - It helps to bring organic traffic by improving the rankings of your page. Big Investments are not required in SEO
6.3. Viral Marketing - It is a kind of marketing through another platform that already has a huge amount of traffic before and create shootouts from many different individuals
6.4. Books Reviews - Getting book reviews from existing reviewers online will generate a referral market
6.5. Contests and Giveaways - You can run various contests and giveaways to get attention
6.6. Instagram, Facebook, Twitter and LinkedIn live interviews can be a good call whereas reels help in gaining attention from audience fast
6.7. There are so many other ways to bring attention of your target audience which we will explain in other module, Till then thank for being here till the end. Take care, Stay safe, Get vaccinated
