Upward Sports
af Dave Jones
1. (8) Promote
1.1. Refer other Leads
1.2. Brand Ambassadors
1.3. Influencers
2. (7) Advocate
2.1. Embrace Advocate
2.2. Capture Tesimonty
2.3. Gives you a case study
2.4. They wear your T-shirt
3. (6) Ascend
3.1. Upsell to Other Offers (when applicable)
3.2. Add New Sports
3.3. Offer 1
3.4. Offer 2
3.5. Offer 3
4. (1) Aware
4.1. Facebook Ads
4.2. Google Search Ads (Non-Profit)
4.3. Google PMax (for profit)
4.4. Linear Ad
4.5. Shock and Awe Ad
4.6. Juxtaposed Ad
5. (2) Engage
5.1. Read Blog
5.2. Visit Landing Page
5.3. Watch Video
5.4. CLS / Engage with Post or Ad
6. (3) Subscribe
6.1. Opt into gated Content
6.1.1. Give Email for access to Resources