Event Strategies
af Perry Belcher
1. Post Event
1.1. Direct Mail Thank You Card
1.2. Email Thank You
1.3. RVM Thankyou
1.4. SMS Thank You
1.5. Offer Wrap Up Webinar
1.6. Email Photo Album
1.7. Set Up Directory
2. Breaking Point
2.1. Fire Circle $15,000 w/$5K Credit
2.2. 100 Degrees $40,000 w/$10K Credit
2.3. Finish Line $60K + 5%
3. Schedule
3.1. MC Buildup
3.2. Intro Chad & Perry
3.3. Perry 90 Minutes
3.3.1. Placemats
3.3.2. Framework
3.3.3. Breakthrough Story
3.4. Speakers
3.5. Tools & Trends
3.6. Pitch
3.7. Certificates
3.8. Pied Piper
4. Offerings
4.1. Ignite $5000 or $497
4.2. Driven/100 Degree Booth
5. On Location
5.1. Salespeople Available
5.2. Membership Lounge
5.3. Printed Room Key
5.4. QR Code on Room Key
5.5. QR Code on Signage
5.6. Reel on TV
5.7. Reel on Breaks
5.8. Salesletter Drop in Swag Bag
5.9. Salesletter Drop on Seats
5.10. Swag Store at Registration
5.11. GEO Fence Reel on Web
5.12. Dim Lighting
5.13. Smoke and Lights
5.14. MC/DJ
5.15. Progressive Wardrobe
5.16. Speaker Gifts
5.17. Green Room w/Food, Meds Etc...
5.18. LOADS of Signage w/Programs
5.19. Swag to Chum Audience
5.20. Express Lane
6. Promotion
6.1. Re-Target Events
6.2. GEO Fence Other Events
6.3. Re-Target Platforms
6.4. Re-Target Gurus
6.5. Over-Ride YouTube
6.6. Dirsct Mail 120, 90, 60 Days
6.7. Salesletter in ALL Laminates
6.8. Book Celebrity
6.9. Email & SMS Speaker Interviews
6.10. Speaker Plaquards
6.11. Affiliates Launch @60%
7. Pre Planning
7.1. Create Title
7.2. Create Frameworks
7.3. Create Placemats
7.4. Create Order Forms
7.5. Create Swag Logo
8. Tickets
8.1. Super Early $297 - 120 Days
8.2. Early Bird $495 90 Days
8.3. BOGO $995 60 Days
8.4. 50% off $1497 30 Days
8.5. 33% off $1997 Last Minute - 15 Days
8.6. At The Gate Last 10 Days $2997
8.7. Live Stream $495 Last 5 Days
8.8. Shirt & Hat Premium
8.9. Hard Retarget
9. VIP
9.1. Early Entry
9.2. Reserved Seating
9.3. Daily Audios w/Airpods
9.4. Slides
9.5. Notes
9.6. Massage
9.7. Videos
9.8. Metal Badges
9.9. Certification Test & Certificate
9.10. VIP Dinner
9.11. $495 or $295 Dinner Only
10. Pre-Arrival
10.1. Study Material via Mail
10.2. Telegram Group
10.3. Software Trial
10.4. Help w/Booking
10.5. Consierge Text
10.6. 5 Day Lead Up Videos
11. Sponsorships
11.1. Booth in Room $2000
11.2. Stage Introduction $500
11.3. Sack Lunch $50 Person
11.4. Pre-Night $5000
11.5. Coffee $2000
11.6. Oper Bar Cocktail $10,000
11.7. VIP Dinner $15,000
12. Registration
12.1. Questionaire Form
12.2. VIP Registration
12.3. Swag Bag
12.4. Upsell VIP at Registration
12.5. Membership Lanyards
12.6. VIP Gold Badges
12.7. Badges w/RFID
12.8. Ribbon Bar
12.9. Sticker Bar
13. Software
13.1. $97/mo. $997 Annual
13.2. Association Membership