Online Strategy

1. Channels

1.1. Web

1.2. Print

1.3. CRM

1.4. Social

1.5. ...

2. Drivers

2.1. Transaction/Processing

2.2. Decision Support

2.3. Employer Business

2.4. Member Experience

3. Audiences

3.1. Members

3.2. Employers

3.3. Internal

4. Vision

4.1. enter vision here...

4.2. Goals

4.2.1. Best web experence

4.2.2. Default fund for employers

4.2.3. ...

5. Constraints

5.1. Superpartners

5.2. Resourcing

5.3. Resources

5.4. ...

6. Current State

6.1. Web sites

6.2. Internal

6.3. whatever