1. Ambient computing
1.1. Tim O'Reilly
1.1.1. Today's Web 3.0 Nonsense Blogstorm
1.1.2. Web 3.0
1.1.2.1. microblogging
1.1.2.1.1. Jaiku
1.1.2.1.2. Twitter
1.1.2.2. Norwich Union's "Pay as you drive" insurance
1.1.2.3. Mint
1.1.2.4. Wesabe
1.2. Michael Mace
1.2.1. Mobile Opportunity
1.2.1.1. Web 2.0 not suited for mobile devices
1.2.1.2. RIM
1.3. the breaking of the keyboard/screen paradigm
2. Service Design
3. Structured information
3.1. 'Fueling the Web of the future'
3.1.1. Alexander Iskold
3.1.1.1. Phases
3.1.1.1.1. HTML
3.1.1.1.2. Structured Web
3.1.1.1.3. Semantic Web
3.2. examples
3.2.1. geni.com
3.2.2. spock.com
3.2.3. semantic apps
3.3. Christine Karman
3.3.1. Web 3.0 definition
3.3.1.1. builds on AI and agent technology
3.3.1.1.1. opportunities for the Netherlands
3.3.2. Nova Spivack / Radar Networks
3.3.2.1. Semantic Web definition
3.3.2.1.1. RDF
3.3.3. Semantic Web
3.3.3.1. Michael Lynch / Autonomy
4. Modular applications
4.1. Facebook Platform
4.1.1. BandTracker
4.1.1.1. last.fm
4.1.1.2. YouTube
4.1.2. virals
4.1.3. Friend Stats
4.1.4. iRead
4.1.4.1. Amazon wishlist
4.2. Eric Schmidt
4.2.1. Web 2.0 is a marketing term a different way of building applications (AJAX)
4.2.2. applications that are pieced together
4.2.2.1. relatively small
4.2.2.2. the data are in the cloud
4.2.2.3. can run on any device
4.2.2.4. very fast
4.2.2.5. very customizable
4.2.2.6. distributed virally