mobile mindmap
af mob mind
1. IDEAS
1.1. Ideas for new campaigns
1.1.1. spy tools
1.1.2. top network offers
1.1.3. our own intuition
1.2. custom deals with traffic sources/offer owners - negotiations
2. DATA
2.1. analyze data
3. MEASURE
3.1. tracking like a boss
3.1.1. analyze data on the go
3.1.2. if needed cut obvious non performers at early stage
4. LEARN
4.1. why it works/why doesn't?
4.1.1. learn from the data to improve future campaigns
5. OPTIMIZATION
5.1. bidding otpmization
5.2. banners/LPs
5.3. mobile variables
5.3.1. os
5.3.2. placement
5.3.3. carrier/wifi
5.3.4. device
5.3.5. os version
6. CAMPAIGNS
6.1. setup camps in the tracker/traffic sources
6.1.1. seperate campaigns for WIFI
6.1.2. seperate campaigns for Mobile
6.2. test different banners
6.2.1. layouts/colors/copy
6.2.2. at least 3 banners for a start
6.3. test different LPs
6.3.1. at least 3 different LPs
6.3.1.1. always try same LP with different colors bg etc.
7. BUILD
7.1. LPs
7.1.1. ripped LPs
7.1.2. custom made
7.2. banners
7.2.1. ripped
7.2.2. custom