Competing in a global context

1. Operations

1.1. Offshoreing

1.1.1. International sourcing

1.1.2. Reshoreing

1.2. Strategies

1.2.1. Exports

1.2.2. Multi-Domestic

1.2.3. Regional

1.2.4. Global

1.3. Supply Chain

1.3.1. Cheap

1.3.2. Accessibility

1.3.3. Efficiency

1.3.4. Outsourcing

1.3.5. Relationship

2. Branding

2.1. Glocalisation

2.1.1. Markets

2.1.2. Customisation

2.1.3. Distribution

2.2. The Brand

2.2.1. Naming

2.2.2. Equity

2.2.3. Identity

2.2.4. Reputation

3. Marketing

3.1. Culture

3.1.1. Global Culture

3.1.2. Innovation

3.1.3. Convergence

3.1.4. Divergence

3.1.5. Crossvergence

3.2. HRM

3.2.1. Employee involvement

3.2.2. Working conditions

3.2.3. Safeguarding

3.2.4. Equality

4. Legislation and taxation

4.1. Tax Rates

4.1.1. Transfer Pricing

4.1.2. Tax Reporting

4.1.3. Exchnge Rates

4.1.4. Tariffs

4.2. Legislation

4.2.1. Reporting

4.2.2. Regulation

4.2.3. Barriers to entry