1. staff
1.1. friendly
1.1.1. making conversation with customers
1.1.2. laughing and joking with each other
1.2. equal mix of men and women
1.2.1. 50-something owner
1.2.2. 20-something employees
1.2.2.1. 1 guy
1.2.2.2. 1 girl
1.3. informal
1.3.1. use first names of customers
1.3.2. chalkboard menu
1.3.3. regularly swap roles
1.3.3.1. food preparation
1.3.3.2. chores
1.3.3.3. making coffee
1.3.4. clothing
1.4. professional
1.4.1. kitchen area behind till
1.4.1.1. orderly
1.4.1.2. clean
1.4.2. regular chores
1.4.2.1. clear and clean tables
1.4.2.2. reposition chairs
1.4.2.3. restock sugar and milk
2. product/service
2.1. locally made, fresh food
2.1.1. muffins/cookiess
2.1.1.1. organic
2.1.1.2. gluten-free
2.1.2. breakfast wraps
2.2. broad selection of beverages
2.2.1. microbrew beer
2.2.2. water
2.2.2.1. carbonated
2.2.2.2. uncarbonated
2.2.3. soft drinks
2.2.3.1. orangina
2.2.3.2. dad's root beer
2.2.4. fresh ground coffee
2.2.4.1. espresso
2.2.4.2. french press
2.2.4.3. drip coffee
3. environment
3.1. nice exterior
3.1.1. ivy on patio cover
3.1.2. dark green painted walls
3.1.3. huge bay windows
3.1.4. cobblestone patio
3.2. welcoming interior
3.2.1. sunny and bright
3.2.1.1. glass bay windows & ceiling letting light in on even the most cloudy day
3.2.2. noisy
3.2.2.1. coffee grinder
3.2.2.2. polite conversation
3.2.2.3. laughter
3.2.2.4. flat screen TV
3.2.2.4.1. light, unchallenging programming
3.2.3. flexible layout
3.2.3.1. leather lounge chairs by faux fireplace
3.2.3.2. a lot of small tables
3.2.3.2.1. 3-5 single customers
3.2.3.2.2. 1 larger 4-6 person group
3.2.3.2.3. a few small 2 person group
3.2.3.3. window bar with stool seating
3.2.4. open plan
3.2.4.1. high ceiling
3.2.4.2. large doorway/entrance
3.2.4.2.1. baby-stroller friendly
3.2.4.3. no interior supporting walls/posts
3.2.5. rustic
3.2.5.1. weathered, unfinished wood floors
3.2.5.2. faux fireplace
3.2.5.3. wood celiing beams
4. furniture / decor
4.1. woven baskets
4.1.1. tea bags
4.1.2. fresh cookies / protein bars
4.2. stainless steel bins/containers
4.2.1. sugar
4.2.2. spoons
4.2.3. milk/cream
4.3. comfy leather chairs
4.3.1. weather but clean
4.3.2. set in circle around low coffee table & faux fireplace
4.4. paintings / pictures
4.4.1. often funny/lighhearted
4.4.1.1. anthropomorphic classic band albums covers
4.4.1.2. Steven Harper in Cosby sweater
4.4.2. local artists
4.5. slip covered steel patio chairs
5. customers
5.1. regulars
5.1.1. broad demograhic
5.1.1.1. professionals from local offices
5.1.1.2. young girls on school break
5.1.1.3. retired seniors
5.1.1.4. single people using free wi-fi