Prototype II The Smart Case

1. triple bottom line

1.1. people

1.1.1. Convenient the travelers

1.1.2. No longer need to carry the heavy luggage

1.2. Planet

1.2.1. Caterpillar track run of the solar power and produce no pollution

1.3. Profit

1.3.1. Sold for a dollar amount

1.3.2. sale the app on smart phone

2. Differentiation

2.1. Better

2.1.1. no such suite case on the market (only basic prototypes with many problems)

2.1.2. suit case not only can follows you but also travel up and down stairs use Caterpillar tracks

2.1.3. Gyroscope prevent suit case from falling over

2.1.4. Better anti-theft system which will allows only you to touch the suit case

3. Market and stratagy

3.1. commercials on mordern media

3.2. advertisement at airports and hotels

3.3. Online advertisements on websites about travel and luggage

4. Alliance

4.1. Partner with all airports around the world

4.2. hotels all around the world

5. The Idea

5.1. The Smart Case is a suite case that has the ability to follow the user around through the use of its solar powered caterpillar tracks. These tracks allow the users Smart Case to also travel up and down stairs, providing a high level on convenience.

5.2. Smart case has the ability to automatically check into hotels and airports by travelling to your correct room # or airport luggage loading zone.

6. Kyle Gehlert 000 349 420, Wanming Hu, 000 355 473, Zi Xu Gu 000 350 963, Tim Bangma