1. What is producing?
1.1. Producing is the journalistic process of reviewing, selecting, mixing and curating sound, video, text, data, social media and other news content primarily for online and broadcast media.
1.1.1. Producing then.
1.1.2. Producing now.
1.2. Producers can research and report on an individual story or they can develop programs or pages by linking many stories together into a newscast or on a website.
1.2.1. Producers determine a story's priority among other news and/or content.
1.2.1.1. Definition of a "News Producer"
1.2.1.2. Definition of a Video Producer"
1.3. Producers are similar to editors, but are more frequently thought of as working with video and audio rather than in print.
1.3.1. Producers usually work behind the scenes and are often decision-makers. They work with reporters and news presenters to shape how and where a story will be told.
1.3.2. Increasingly, jobs for print and strategic communication companies describe roles for producers, too.
2. Responsibilities of Producers
2.1. Making decisions about which content is presented, how it is presented and where it is presented
2.2. Deciding whether to accept or reject submitted media content from contractors, volunteers or others
2.3. Making decisions relating to how content should be presented meet industry standards for quality and government regulations
2.4. Developing scripts for news presenters, usually anchors
2.5. Prioritizing content for audiences
2.6. Liaising with reporters, researchers, videographers, anchors, marketers and others
2.7. Managing teams of people
3. Qualifications of Producers
3.1. Producers must have a well-honed sense of professional values that are the hallmark of journalism and strategic communication, as well as knowledge of government regulations regarding broadcast and other media.
3.1.1. Producers must possess honesty, accuracy, creativity and a sense of responsibility to their work.
3.1.2. Production occurs at the Missouri School of Journalism at KBIA-FM, KOMU-TV, the Futures Lab, the Columbia Missourian, Vox Magazine, MOJO Ad, AdZou and other newsrooms associated with the school.
3.1.2.1. If you're interested in producing, you might want to pursue one of the following Interest Areas: Multimedia Producing, Radio-Television Producing, Convergence Radio Reporting and Producing or Strategic Communication: Media Planning.
3.1.2.2. In strategic communication, corporations are increasingly hiring video and content producers for their websites, in-house training and social media. These producing jobs often pay better and have more regular hours than producing at a local news outlet.
3.1.2.3. For more information, browse the School of Journalism's Interest Areas page on their website.
3.1.3. To apply for producing jobs, you should have a strong sense of ethics, knowledge of video, photo and audio editing software, an eye for detail and project management skills from "real world experiences" you will get through your courses and internships.
3.1.3.1. From your experience, you will develop a portfolio which will showcase the newscasts, podcasts and content you've produced.
3.1.3.2. Click the arrow for an example portfolio of a Convergence Radio Reporting and Producing major
3.1.4. In the changing media landscape, producers need have knowledge of new interactive programs for graphics, smartphone and tablet applications and social media.
3.1.4.1. Audience engagement is a new very important skill for producers to have–producers must be able to maximize audience participation and increase traffic to online content.
4. Working Conditions of Producers
4.1. The hours producers work and their schedules vary depending on how much responsibility they have and how high they are in management.
4.2. Production can be fast-paced and stressful. Some people thrive in that environment and the responsibility the position carries.
4.2.1. Producers can spend a lot of their time in front of computers and multiple screens; a good producer also uses interpersonal skills to deal calmly with conflicting demands from reporters, news directors, corporate owners and staff.
4.2.2. Hear more about the working life of a producer from a VH1 Film Producer