1. A beverage kit, you make your own SanP at your garden with your family. You are literally bottling your experience, you can even you your own grown products to have a stronger bond. Moreover, it allows you to create your own taste for life. Made in your home
2. They are not just a soda, and they are trying to aim towards people who understands that.
2.1. E.g. It is carbonated but not coke.
2.2. Doesn't sound something may give you instant sugar overload--
3. SanP is more elegant than regular water or carbonated beverage. It has an Italian sound, and heritage. Which makes is it a higher than regular soda.
3.1. It is the association of the place and the drink. San Pellegrino can bring you the scent of Venice, or the fresh air of Italian Alpines.
3.2. Also it is a style you are consuming, What is that you drinking, is that a soda? NO! It is San P, taste for life.
4. SanP is a healthier alternate? In comparison with a coke or similar beverage, there is a slight difference i sugar and calorie content.
4.1. San Pellegrino comes from a spring mountain, it is directly given to us by the hands of nature, and then they add A Taste for life. Unlike others, San P is the brew of nature
4.2. How we associate the beverage with ourselves helps us to chose or believe that one is better than other
5. Do It Yourself
6. San P can offer a product where you can make your own Sodas at home, and that way the brand would take a different approach of connecting with you.
7. VDG comes from the people who consumes SanP because they are the ones who makes the connection with the beverage and their lifestyles.
7.1. San Pellegrino is taking that connection and presenting to us in a can.
8. Connections with the product and our lives can make us perceive the brand different. If we feel like that SanP is getting us closer to what we feel, we may like it more.
8.1. SanP can approach people with a different way, they can offer us to put the Zest for Life into the can.
