Wechat Official Account

1. Features

1.1. Group

1.1.1. Send group messages

1.1.2. Publish multimedia articles

1.1.3. Open for sharing and comments

1.1.4. Votes

1.2. Personalised

1.2.1. Custom replies

1.2.2. Push messages/articles based on keywords in users' message

1.2.3. Push messages/articles based on user characteristics, e.g. gender, location

1.2.4. Instant messages

2. Media

2.1. Text

2.2. Image

2.3. Video

3. Analytics

3.1. No of subscribers

3.2. User characteristics

3.3. keywords sent to system

3.4. reads and time spent on articles

4. Educational Affordances

4.1. Send group messages to users

4.1.1. Users read course info/latest news on MOOC

4.2. Present content with multimedia

4.2.1. Users read with more interests

4.3. Autoreply based on keywords and user characteristics (ITEbot)

4.3.1. Provides personalised content based on users' interest

4.4. Open for subscription and sharing

4.4.1. More learners will use the learning contents