COCA-COLA

1. Team with Carbon Trust to reduce carbon footprint

2. TECHNOLOGY

2.1. Manufacturing techniques, processes, factories

2.2. Influence of Social Media platforms

3. POLITICAL

3.1. Pressure Groups - 'War on Water'

4. ECONOMIC

4.1. People trying to live healthier lifestyles

4.2. Re-branding their healthier options (diet coke, coke zero, coke life)

4.3. Recession

4.4. Loans

5. SOCIAL

5.1. Increasing progress in education has lead to the 'Baby boom' generation aware off effects of healthy lifestyles

6. LEGAL

6.1. Changes in taxation requirements

6.2. Environmental Laws

7. ENVIRONMENTAL

7.1. Sustainable Agriculture Guiding Principles

7.2. Transportation

7.3. Evolution of 'The Bottle'

7.4. Recycling

7.5. Source water protection plans

7.6. Golden Triangle

8. STAKEHOLDERS

8.1. Bottling Partners

8.2. Consumers

8.3. Customers

8.4. Communities

8.5. Employees

8.6. Governments & Regulatory Authorities

8.7. Non-Government Organisations

8.8. Shareholders & Analysts

8.9. Suppliers

8.10. Trade Groups, Industry & Policy Organisations