Market segmentation

1. Demographics

1.1. Age

1.2. Marital Status

1.3. Gender

1.4. Income

1.5. Ethnic background

1.6. Education level

2. Geographics

2.1. Local

2.2. National

2.3. Regional

2.4. International

2.5. Climate

3. Psychographics

3.1. Activities

3.2. Attitude

3.3. opinions

3.4. Personalities

3.5. Lifestyle

3.6. Cognitive attributes

3.7. Values

4. Behavioural

4.1. Benefits

4.2. pattern

4.3. Usage rates