LAZEEZI RESTAURANT CASE STUDY

1. OWNERSHIP

1.1. PARTNERSHIP

1.2. STARTUP COST

1.3. SOURCE OF FINANCE

2. SWOT ANALYSIS

2.1. STRENGTH

2.1.1. Primary location

2.1.2. Parking space

2.1.3. Food quality

2.1.4. Food differentiation

2.2. WEAKNESSES

2.2.1. Inexperienced management

2.2.2. Incomplete layout

2.2.3. no air-conditioning

2.3. OPPORTUNITIES

2.3.1. Curiosity of youths

2.3.2. Unique flavor

2.4. THREAT

2.4.1. Longer time to complete the layout

2.4.2. Rise in operating, rental and utility

2.4.3. Same idea of business

3. KEY SUCCESS FACTOR

3.1. Price Competitiveness

3.2. Food’s Quality

3.3. Service Quality

3.4. Customer’s Loyalty

3.5. Uniqueness of Food Options

4. STRATEGY

4.1. PRICE

4.2. MARKETING

4.3. MARKET SEGMENT

5. LOCATION & LAYOUT

5.1. GOOD TRAFFIC

5.2. CLUSTER

5.3. COMPETITION

6. INTRODUCTION

6.1. NAME

6.2. HISTORY

6.3. SETUP

6.4. FUNDING

7. MANAGEMENT TEAM

7.1. 3 EMPLOYEES

7.2. 4 PARTNERS

8. COMPETITOR ANALYSIS

8.1. WALEED'S SHAWARMA

8.2. AL-MARJAN

9. COMPETITIVE ADVANTAGES

9.1. uniqueness of the food option

9.2. affordable meal pricing for allocated

9.3. best fresh juice pricing in the area

10. LESSON LEARNED

10.1. WELL DONE RESEARCH

10.2. GOOD PLANNING

10.3. ALWAYS TAKE FEEDBACK

10.4. FOCUS ONE AT TIME

11. IMPROVEMENTS

11.1. CONSTANTLY UPDATE MENU

11.2. STUDENT PROMOTION

11.3. EXPANDING

11.4. GIVE BACK TO COMMUNITY