Business Project: Perfect Plastics
da sohel k
1. Objective
1.1. Given the current capacity, know-how and raw materials of perfect Plastics
1.2. The objective is to determine a new product line for the organisation and,
1.3. to evaluate between product ideas
2. Understanding the Organisational context
2.1. Business Analysis:
2.1.1. Current Capacity
2.1.1.1. https://www.linkedin.com/pulse/how-calculate-production-capacity-factory-sunjib-anwar-mba-scss
2.1.2. Current Products
2.1.3. Current Target Market
2.1.4. Marketing differentiations and strengths
2.1.5. Swot???
2.2. Owners view on Market Development
2.3. Understanding the Raw Materials and Technological Know How
3. Identify factors defining market acceptance: Willingness to accept the new product
3.1. Product
3.1.1. Functional benefits, which benefits from literature review of the chosen idea
3.2. Network launch
3.2.1. relationships
3.3. Prior Knowledge
3.3.1. Experience and Expertise
3.4. Percieved originality and uniqeness
3.4.1. Wang, Q., Dacko, S. & Gad, M., 2007. Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation. Advances in Consumer Research, 35, p.416
3.5. Perceived risks
3.5.1. trust , reliability and consistency
3.6. Market image: Performance in term of delivery and quality
3.6.1. What quality dimenesions
3.6.2. Performance in terms of delivery and?